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What Is Keyword Stuffing?

Are you using too many keywords in your content? Learn what keyword stuffing is, how it can impact your content, and how much is too much.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Once a widely used way to get content to the top of Google’s search engine results pages (SERPs), keyword stuffing is now seen as little more than a black hat search engine optimization (SEO) technique. 

Although content marketing and SEO best practices advise that you should include keywords in articles to rank well on search engines — there is a line. If you cross that line, you’ll end up doing more harm than good.

Explore what keyword stuffing is, why it’s bad, how much is too much, and how you can identify it in your content.

What Is Keyword Stuffing?

To clarify what keyword stuffing is and answer the popular question, “Why is keyword stuffing bad?” — let’s review the definition of keyword stuffing.

Keyword stuffing describes when someone tries to jam-pack content with target keywords to rank higher on the SERPs. There are two types: visible and invisible.

Visible

Visible keyword stuffing is the easiest to spot. 

Here’s an example of visible keyword stuffing with the target keyword “water bottles”:

Our top-of-the-line water bottles are perfect for any occasion. Whether you need water bottles for sports, trips, or hanging out at home, these budget-friendly water bottles will keep your water cold for hours. There are no better water bottles on the market today! Water bottles.

That’s a lot of water bottles in one paragraph! Some people may even try to work their desired keywords into unrelated topics. Not only does this ruin the readability of their content, but it makes their attempts to engage in this black hat SEO practice even more obvious.

Beyond visible stuffing in the main text, it’s also possible to find it in:

  • URLs
  • Title tags
  • Anchor text
  • Meta descriptions

Invisible

Since visible keyword stuffing methods result in awkward-sounding content, some content creators engage in invisible keyword stuffing on their websites. 

Examples of invisible keyword stuffing include:

  • Match text color to the background of pages so readers can’t see the keywords, like using black text on a black background.
  • Repeat the keyword in the meta or comment tags in the HTML code of web pages.
  • Stuff target words into alt text.

Now, you may be wondering: if it isn’t ruining the look and feel of my articles, why not go the invisible route? The average reader may not be able to tell, but search engine crawlers can — and Google’s not a fan.

Why Is Keyword Stuffing Bad?

In short, keyword stuffing is bad because it has the opposite effect of its intentions: it penalizes content rather than promoting it in the SERPs.

Search engines don’t like it

Once upon a time, content marketers engaging in keyword stuffing were more likely to see higher search engine rankings than face penalties. However, this was when search engines were more concerned with term frequency-inverse document frequency (TF-IDF) than they are today.

While Google started targeting spammy content with its Florida update in 2003, it wasn’t until its 2011 Panda update that keyword stuffing really began to impact search engine rankings. Suddenly, pages stuffed to the brim with keywords were being demoted on the SERPs due to Google’s new emphasis on providing searchers with helpful, relevant content.

People don’t like it either

In its 2022 helpful content update, Google essentially told creators to start writing for people, not search engines! After all, no one is heading to Google to see who can stuff the most keywords into their articles and blog posts. 

People are looking for helpful, valuable information from search engines, so low-quality, spammy content stuffed with keywords isn’t great for user experience. 

If they do end up clicking on this kind of content, they’ll likely navigate away from it pretty quickly. This can result in a high bounce rate and damage brand reputation. 

How Many Keywords Are Too Many — How Can You Tell?

Unfortunately, there’s no magic number here, as the ideal keyword density can vary by niche and topic. However, the general recommendation is to aim for roughly 1-2% keyword density. Once you start heading toward that 3% mark, you may be at risk of keyword stuffing.

Of course, it’s hard to just look at a piece of content to determine if you’re within that ideal density range. Fortunately, optimizing content with keyword density checks is easy with the right tools.

Check out keyword density with a tool

An excellent way to review content is to use a readability checker with a keyword density feature. After analyzing the text, it’ll tell you how often top words and phrases appear in the content. If certain ones are coming up far too often, you’ll know where to focus for editing.

Use a content optimization tool to learn about the competition’s keyword use

Since there’s no magic number, it can help to see what the keyword density is for the top-ranking pages on search engines. This is where a content optimizer comes in handy.

With a content optimizer, you begin by entering your target keyword, the URL or text of your content, and the top URLs already ranking for that keyword (a quick Google search should do the trick). 

Once you submit everything, the content optimization tool will start comparing the keyword density of your content with the competition.

After the tool does its thing, you’ll see the keyword counts and percentages for you and your competitors. If the percentage is red beside a keyword, its density is too high. But if it’s green, it’s in the ideal range.

You can then edit, add, and subtract keywords from your text, so that your density is aligned with top-performing pages.

Final Thoughts: Keyword Stuffing Isn’t Worth It

It’s best to avoid keyword stuffing. Neither search engines nor readers like it. Instead, focus on using keywords naturally and strategically. Spread them throughout your text so they flow with the copy. Sure, it’ll take a little more time, but with a keyword density checker by your side, the process is a breeze!

Jess Sawyer

Jess Sawyer is a seasoned writer and content marketing expert with a passion for crafting engaging and SEO-optimized content. With several years of experience in the digital marketing, Jess has honed her skills in creating content that not only captivates audiences but also ranks high on search engine results.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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