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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
While generative AI is continuing to evolve, the impact it’s having on several industries is undeniable.
One industry that has seen a major shift as a result of the new technology is digital marketing.
Slack released an insightful guide and study, “New trends in AI use among marketing professionals.”
Here, we will review their findings and add context to help you get insight into the potential impacts of generative AI within digital marketing, according to their research.
Originality.ai offers a fantastic suite of tools for marketers and web publishers in the age of AI, such as an AI Checker and Site Scan to help you maintain transparency about the content you publish.
In 2024 (from March 6th to March 24th, 2024), the Slack Workforce Lab conducted a global survey in collaboration with the Qualtrics research firm.
Professionals from countries including the US, Australia, the UK, Germany, and more took part in the study.
In total, they surveyed 10,000 desk workers, of which they had a sample of 829 marketing professionals.
Here’s a breakdown of the key trends the study uncovered and our take:
While the adoption of AI is still in its infancy in many job roles, marketing is certainly showing signs as one of the “early adopters” of AI innovation in the workplace.
According to the study, workplace adoption of AI tools increased by 23% (compared to the previous quarter).
Further, they found that 41% of marketers are incorporating AI into their workflow as of March 2024.
It would make sense that marketing professionals are among the early adopters of generative AI, given its capabilities when it comes to content ideation, briefing, and outline creation.
Slack’s finding is also in keeping with similar studies that have found AI is increasingly being incorporated into marketing. In their 2024 State of Marketing Report, Salesforce reported that an even higher percentage of marketers were integrating AI into their jobs at 75%.
So, AI is now a mainstream marketing trend in 2025.
However, one thing that marketing professionals must be aware of is over-reliance on these tools.
We’ve studied Google’s penalties for AI content; further, Google recently updated its Search Quality Rater Guidelines in 2025.
These guidelines now include specific guidance around how raters should apply ratings to AI content (if the main content is entirely or almost entirely AI-generated and doesn’t add unique value, raters are instructed to apply the lowest rating).
So what does this mean for marketers?
Even as AI is continuing to become increasingly adopted into workflows, it’s important to remember that the best marketing efforts help brands stand out from the crowd.
From a content marketing perspective, this means maintaining transparency in the content you publish is more important than ever by incorporating tools like AI Checkers into your editorial workflow.
Aside from usage increasing, so too has productivity, with 80% of those using AI tools (overall, not just the marketers surveyed) claiming it has improved productivity.
Then, of the marketing experts who incorporate AI tools at work, 84% claim the technology is improving productivity.
As people are becoming more comfortable with what generative AI can (and can’t) do, it would make sense that marketing professionals find the tools to be helpful with productivity.
After all, when used effectively, generative AI can greatly speed up content strategizing and reduce time spent on manual aspects of setting up campaigns.
Discover more tips on how AI can improve productivity for content marketing professionals, such as through AI content brief creation or building a topic cluster strategy.
According to Slack’s study, marketing professionals are relying on generative AI tools for three main uses: writing assistance, content generation, and research.
Slack’s findings align with some of the top goals of marketing professionals:
However, as noted earlier in our review of this study, even with content generation being a popular use case, it’s important to be mindful of the potentially negative impacts.
In addition to Google’s penalties for AI content that doesn’t comply with spam policies and recently updated search quality rater guidelines, AI can also produce hallucinations and present incorrect information as a fact. As such, it’s also becoming increasingly important to fact-check content.
Generally speaking, marketing professionals are moderately more “excited” than average about AI’s potential to make them more effective in their roles.
The study found that 50% of marketers are excited about the idea of AI “handling tasks,” compared to 47% of the global population.
Sentiment around AI was even more positive in other industries, with 68% of software engineers and 66% of IT professionals noting they were excited about AI. This was in contrast to sales experts, of which 44% indicated excitement, and customer support professionals at 41%.
So, how did the remaining percentage of marketers feel about AI?
According to Slack’s findings in the marketing industry, the remaining 28% felt neutral about it, and 22% had concerns.
These numbers are very interesting, especially when you look deeper into the industry-by-industry data.
It would make sense that those working in tech-based industries are more excited about technology, especially given the recent trend of AI agents.
This level of excitement will be interesting to track as AI begins to truly change the landscape of these industries to see whether or not that concern drops or potentially increases.
Especially considering that following the publication of their March 2024 study, Slack also published results in November 2024 (based on a survey conducted in August 2024).
Slack’s Fall 2024 Workforce Index noted that overall sentiment around AI usage was actually declining from the global average of 47% published in March to 41% by August of 2024.
Overall, it’s clear that generative AI isn’t going anywhere anytime soon, and adoption is likely to continue increasing.
However, how you use AI tools is extremely important, and maintaining digital integrity and transparency is crucial for long-term results.
Fortunately for marketers and web publishers, Originality.ai offers a fantastic range of tools for you to take advantage of, including but not limited to an AI Checker, a Plagiarism Checker, and Site Scanner.
Get more insights into the latest in AI and marketing in our top guides:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
