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What Is a Content Marketing Funnel? Your Complete Guide

What is a content marketing funnel? Learn about the different content marketing funnel stages and how to structure yours for conversion success!

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

You’ve heard it countless times — “content is king.” 

At the same time, it’s still essential to have a strategy behind the content you’re publishing. 

That’s where a content marketing funnel comes into play

So what is a content marketing funnel? Think of it like the scaffolding or framework that guides customers from learning about your product or service for the first time, all the way through the different stages until they make a purchase. 

Understanding those stages and tailoring your message to each one is the key to success with content marketing funnels. 

Let’s break it down step-by-step. 

In This Article

  • Learn about what a content marketing funnel is in a brief overview.
  • Get insight into the top, middle, and bottom of the funnel.
  • Find out tips and next steps for getting started with a content marketing funnel.

What Is a Content Marketing Funnel? 

A content marketing funnel is a model that lays out how content should attract, engage, and convert prospects from learning about your product for the first time, all the way to placing an order or making a purchase. 

It’s essentially a customer journey distilled into three steps

  1. Top of Funnel — Awareness 
  2. Middle of Funnel — Consideration
  3. Bottom of Funnel — Decision

We’ll look at each section of the content marketing funnel in turn, but suffice it to say that if you’re asking “what is a content marketing funnel?” you’ll need to understand each stage and the content involved to produce the best content for your audience. 

Top of Funnel — Awareness

The top of the funnel is the Awareness stage of the customer journey. 

This is the first point when would-be customers discover your brand

At this early point in the sales funnel, they may not even know they have a problem that needs to be solved. 

That’s why your content marketing funnel should attract their attention and engage them with educational and informative content that gets them involved and establishes you as a trusted authority

So how do you do that? 

Certain types of content will convert better than others at this stage in the funnel:

  • Blog posts: Write articles that address common questions and concerns or cover trending topics in your industry/niche. 
  • Infographics: Design infographics that simplify complex ideas or distill them down into actionable, manageable steps.
  • Social media: Posts on sites like Instagram, X, LinkedIn, and Twitter are great for sharing small but actionable tidbits of information.
  • Videos: Short videos are a reliable way to engage users and offer entertainment or strategies they can learn from and apply.
  • Ebooks and downloadable guides: Small guides provide more in-depth information for users interested in learning more and these also make fantastic lead magnets

At this stage in the funnel, your goal should be to cast as wide a net as possible in order to attract a large audience.

  • For those unfamiliar with your brand, your content can educate them. 
  • For those familiar with your brand, your content can reinforce credibility and position.

This leads us to the next stage of the funnel. 

Middle of Funnel — Consideration

The middle of the funnel is just as important as the top of the funnel. 

This is the Consideration stage, the point at which readers are actively searching for solutions.

This is when the credibility you’ve built in the previous stage comes together and helps you showcase your brand as the best choice. 

Here’s how to do that: 

  • Case Studies: Show real-life examples of how your product or service has solved another company’s (or customer’s) issue and gave them the results they were looking for.
  • White Papers: Offer detailed reports that give users a closer look into common industry challenges and how your unique solution was able to solve them.
  • Webinars: Host live or evergreen (pre-recorded) webinars where you offer a helpful strategy or answer the most common questions you receive about your topic or content niche.
  • Email Campaigns: Send personalized emails that walk your prospects further down the funnel while taking the time to answer their questions.
  • Comparison Guides: Create helpful guides that compare your product or service with the competition and show how your unique sales proposition stands out. 

The goal at this stage of the funnel is to build trust and credibility while educating and informing. Nurture the interest expressed, while keeping your audience engaged with relevant content. 

Bottom of Funnel — Decision

The last stage of the content marketing funnel is the Bottom of the Funnel.

This is the point at which they’re ready to make a decision and a purchase

The goal of your content at this stage is to address any lingering doubts or final objections they may have while re-emphasizing the value your brand brings to the table.

Above all, your content should include clear, concise calls to action (CTA) and be designed to make it easy for the user to take action. 

At this stage, the types of content that tend to perform well across both B2B and B2C content marketing funnels include: 

  • Product Demos: A detailed, one-on-one walkthrough where the user can see your product’s features and benefits.
  • Free Trials or Samples: Let the prospect try your product out firsthand.
  • Testimonials and Reviews: Incorporate social proof including ratings, reviews, and testimonials to help build trust and credibility.
  • Pricing Pages: Be transparent about the costs involved including how much the user can expect to pay by way of different pricing plan structures (i.e. annually vs. monthly).
  • Detailed FAQs or Knowledgebase: Answer common questions or provide more detailed instructions and guidance. 

At this point in the funnel, you’ve nearly crossed the finish line and got a conversion. 

Now all that’s left is to overcome any last-minute objections or hesitation that could be preventing the user from acting. 

Oftentimes, companies that focus on the bottom of the funnel combine these types of content. For example, they may offer a limited-time discount along with video testimonials after walking the user through a demo of the product. 

Getting Started with Your Content Marketing Funnel: Next Steps

Now that you know the three main stages of a content marketing funnel, how can you go about building one that resonates with your audience and gets them to convert?  

Here’s how

Step 1: Know your audience

The first step in launching a successful content marketing funnel starts with knowing your audience. That means using surveys, focus groups, or analytics to create detailed buyer personas

Keep in mind that buyer personas are more than just general demographics like gender, age, or educational background. 

The information you need to focus on as a content marketer includes details like your users’ needs, challenges, and decision-making process.

Step 2: Map content to different funnel stages

Next, you’ll need to design content specifically for each stage of the funnel. 

You can also repurpose existing content so that you’re not reinventing the wheel when it comes to getting more prospects to convert. 

  • Top of Funnel content educates
  • Middle of Funnel content nurtures
  • Bottom of Funnel content converts

Step 3: Strategically promote content

A great content marketing funnel isn’t built overnight. When you’ve created high-quality content, focus on promoting it in places where your audience spends the most time, whether that’s social media, email, video, or elsewhere. 

Step 4: Measure, optimize and reiterate

Finally, track your key performance indicators (KPI) including website traffic, lead generation, bounce rate, and conversion rate to refine and polish your strategy. 

Content marketing funnel optimization isn’t a “once and done” thing, but rather a process that you continue to perfect over time. 

Final Thoughts

Establishing a clear understanding of the content marketing funnel is a fantastic way to hone your content marketing strategy and create clearly tailored content that resonates with your audience at each stage.

Then, continue to optimize your content with tools like the Originality.ai Content Optimizer to stay a step ahead of the competition.

Learn more about content marketing and tips for improving your content strategy:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

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In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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