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What Are Content Gaps — Can AI Identify Content Marketing Gaps?

Learn what content gaps are, how they can affect your content marketing strategy, how to identify them, and how AI can help streamline the process.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

With companies churning out new content daily, an effective content marketing strategy requires constant optimization to address content gaps. 

Content gaps are relevant information (or content) that’s missing from your website. 

They are essentially opportunities to expand content and improve search engine rankings and authority. So it's important to identify and address them as soon as possible. 

Fortunately, this is easier than ever with the help of content optimization tools and artificial intelligence (AI).

Read on to learn about content gaps, their role in content strategy, and how to identify missing information from your website.

Key Takeaways (TL;DR)

  • Content gaps highlight missing information that's relevant to your website.
  • There are three main types of gaps: topic, keyword, and media.
  • This missing information can impact your content strategy’s SEO, user experience, and competitive edge.
  • You can identify content marketing gaps through keyword research, competitor analysis, and content audits.
  • Using content optimization tools or prompts with AI tools can help you identify missing relevant content, make data-driven decisions, and predict trends.

What Are Content Gaps?

Content gaps are relevant topics or information your audience can’t find on your website. 

Let’s say you run a digital marketing agency, for example. If a user searches your site for information about why they should hire a digital marketing agency and can’t find it, you could consider it a content gap.

Although they can come in various forms, three of the most common types of content marketing gaps include:

Topic gaps

Your site may provide information on many relevant topics, but does it cover all of your audience’s interests? If not, you may have a topic gap. 

For example, a site focusing on search engine optimization (SEO) strategies may be missing information on up-and-coming topics like increasing SEO traffic in the age of AI.

Keyword gaps

Are you covering all the most relevant keywords for your niche? Keyword gaps often occur with long-tail keywords and trending topics. 

For example, a topic like “SEO techniques” that doesn’t include the emerging long-tail keyword “SEO for voice search” could be considered a keyword gap.

Media gaps

With 91% of businesses using video as a marketing tool, addressing media gaps — or a lack of video content on your site — has become increasingly important to stay competitive and engage users. 

For example, you could include how-to videos to demonstrate how to use your products or services.

It’s worth the effort to identify content gaps when you consider what filling in those gaps can do for your content strategy.

How Do Content Gaps Affect Content Strategy?

If your current content marketing strategy isn’t getting the level of results you’re looking for, it could be due to content gaps. 

Here’s how content gaps can affect your content strategy:

  • SEO: If your site isn’t ranking for relevant keywords, you’re likely missing out on valuable opportunities to rank on the SERPs — opportunities that your competitors may take advantage of.
  • User experience: Content gaps can lead to high bounce rates, which can also impact rankings. On the other hand, filling content gaps encourages users to stick around because it provides them with the information they’re looking for.
  • Competitive edge: If you can identify and cover relevant topics you and your competitors are missing, you can gain a competitive advantage. The next time users search for related information online, they may opt for your content if it’s more comprehensive.

Due to ever-changing search trends, market shifts, and audience needs and interests, consistent content gap identification is key to getting results. However, this doesn’t have to be an overwhelming process. You just need to find the method that works best for you.

How to Identify Content Gaps

Methods of identifying content gaps often require effort, but they are a go-to choice for many content marketers for one important reason — they work.

Here are a few tried-and-true ways to identify content gaps:

  • Keyword research: Find relevant keywords you’re missing from your website and optimize them in your content. Depending on the topic, you can update old content with these missing keywords or use them to create something new.
  • Competitor analysis: Perform a competitor analysis to see if competitor websites include keywords or topics you’re missing. If they are, you can jump on those opportunities and any extra traffic that comes with them.
  • Content audit: Check your website’s content to see if you’re missing important topics or keywords. Would users need to look elsewhere for more information about something?

Although effective, the problem with traditional methods is that they often require a lot of time-consuming manual work. At least, they did in the past.

Fortunately, quickly and easily addressing content marketing gaps is one way that AI is revolutionizing the world of content marketing.

Can AI Identify Content Gaps?

Yes, AI can help you identify content gaps. Using AI to perform a gap analysis comes with several benefits, including:

  • Saving time: AI algorithms can analyze large data sets in much less time than humans.
  • Making data-driven decisions: AI can give you actionable recommendations and insights directly based on the data at hand.
  • Predicting trends: AI excels at predictive SEO, which can help you prevent content gaps by predicting future trending keywords and topics.

The best part? It can be easy to use AI to find missing content — once you know what you’re doing, that is.

How to Identify Content Gaps With AI and Content Optimization Tools

Now, let’s look at two ways to identify content gaps: content optimization tools and AI prompts.

Content optimization tools

Content optimization tools may use AI (depending on the tool) to analyze existing content and suggest missing keywords. 

Some of the most popular options include:

Though effective, one of the main problems with these options is that they can be expensive.

Consider trying Originality.ai’s free content optimizer. In addition to comparing keyword density to competitors, this optimization tool includes a ChatGPT prompt feature that you can export to help you expand articles to include missing keywords. Speaking of which…

AI prompts

Some chatbots like ChatGPT can also help you perform a gap analysis. 

Here are example AI prompts you can use to identify different content gaps:

  • I run a website [insert link] that focuses on [niche], similar to [competitor website]. Perform a content gap analysis to see which topics they’ve covered that are missing from my website.
  • I’m in [niche] industry. List keywords where [competitor website] outranks [my website] in this niche. Identify vulnerabilities in their content, like a lack of in-depth analysis or low-quality backlinks, that I can take advantage of to outrank them.
  • I'm going to give you a blog post with the primary keyword [insert keyword], and a list of related keywords. Identify which keywords or subtopics I’ve missed in the blog post.

You may need to play around with the prompts or different AI tools to find what works best for your needs.

Final Thoughts

Identifying and addressing content gaps is key to an effective content marketing strategy. Although you can do this manually, using AI to perform a content gap analysis can help you speed up the process.

However, it’s important to remember that AI needs human oversight for best results. So, review it with a critical eye and fact-check it in case any AI hallucinations come up that could compromise your content.

Discover more ways to improve your content marketing strategies:

Jess Sawyer

Jess Sawyer is a seasoned writer and content marketing expert with a passion for crafting engaging and SEO-optimized content. With several years of experience in the digital marketing, Jess has honed her skills in creating content that not only captivates audiences but also ranks high on search engine results.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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