Content Marketing
19 Types of Marketing Channels
Learn about 19 different types of marketing channels, examples of each, and how to choose the right one for your marketing initiatives.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
There’s a wide range of marketing channels and many ways to leverage them to grow your business. When used effectively, they can help you reach and retain new clients.
Discover 19 different kinds of marketing channels, along with how they work and examples for each.
Whether you’re using search engine optimization (SEO) to help you climb the rankings or you’re reaching out via trade shows or conferences, this guide will break down the different types of marketing channels, both digital and traditional, so you can make more informed decisions when moving forward with your business.
Looking for a best-in-class suite of tools to complement your marketing strategy? Try Originality.ai’s Content Optimizer, AI Checker, Plagiarism Checker, or Grammar Checker.
Search engine optimization involves optimizing website content to rank better in the search engines.
Example: If you’re creating a content marketing plan for a healthy living niche, you might write a series of blog posts on “The Best Superfoods for Healthy Living in 2025” to bring in organic traffic and build your brand awareness.
Search engine optimization uses both short-tail keywords and long-tail keywords to reach prospective searchers.
Often managed by marketing agencies, pay-per-click advertising, also called PPC advertising for short, involves running and managing paid ads on search engines or social media.
Example: An e-commerce store selling athletic shoes might run a series of ads targeting the keyword “running shoes for marathons” to help drive traffic to its product pages. It pays for every click it receives, and the amount depends on the competitiveness of the keywords and what other advertisers are willing to pay to rank up or near the top.
As you might imagine, shorter keyword terms that are searched more often are typically a higher cost than longer, more specific phrases.
Social media marketing involves engaging users on popular social media platforms. This may include building a social media presence on Facebook, Instagram, LinkedIn, or TikTok.
Example: For instance, a fashion designer might share Instagram Reels of behind-the-scenes shots from their latest product launch to help build brand awareness and loyalty.
Learn more about social media marketing agencies and how they can improve your online presence.
Content marketing involves creating content at various stages of the customer journey in order to build awareness and inform or help in the decision-making process.
Creating content including blog posts, infographics, videos and more can help attract and retain customers while positioning you or your company as the recognized expert and foremost authority in your content niche.
Example: An example of a content marketing strategy for a marketing agency could be a series of blogs published that cover the benefits of marketing agencies, tips for hiring one, types of marketing agencies etc. to build topical authority.
Email marketing involves sending relevant, targeted emails to a list of subscribers.
Example: A bakery offering a 10% discount on Fridays with an email coupon or an email newsletter update on the progress of an app’s development.
The goal is to keep subscribers engaged and to provide helpful tips or other information that reminds them of the value they get from the product or service.
Affiliate marketing involves partnering with like-minded business owners who want to promote your products or services in exchange for a commission.
Example: A fitness app could collaborate with health and wellness bloggers, who would promote the app and earn a percentage of the sale for each new subscriber they refer.
With video marketing, marketers use platforms like YouTube, Instagram, or TikTok to share video content. This content gets views and helps spread brand awareness.
Example: A travel agency could share a video on the “Top 10 Underrated Vacation Destinations” to help encourage business and gain new clients.
Influencer marketing involves partnering with influencers (generally individuals with a large, targeted following on social networks) in order to promote your brand to their audience. There are also micro-influencers, who have a much smaller, but often highly engaged audience.
Example: A cosmetics company partnering with a TikTok beauty influencer to mention their products to their followers in a daily routine video.
With television and radio ads your ad is broadcast during a TV or radio program. Ads are generally a set time frame (such as 30 seconds) and depending on when and where they’re broadcast their costs range widely.
Example: Car dealerships running 30-second spots after local news or well-known brands promoting holiday or other special sales events.
Even today, when marketing efforts are often centred around online platforms, print ads can be highly impactful — if you do your research in targeting the right audience with the right kind of offer. Ads in newspapers, magazines, brochures, or even direct mail can still convert customers.
Example: For instance, a luxury hotel or resort could place an ad in a high-end travel magazine and see incredibly targeted results.
True to its name, Out-of-Home advertising (OOH) includes billboards, transit ads, and posters.
Example: A common example is a restaurant chain promoting a new low-cost menu.
Direct mail involves sending promotional material to physical addresses. Direct mail can be letters, postcards or other types of print material. The key point is that it’s generally segmented by zip code to evaluate response rates.
Example: Flyers from local shops, realtors, or home improvement companies that are sent by mail.
SMS or mobile marketing includes sending promotional messages via text or mobile apps.
Generally, mobile marketing is done over text and includes links to pages with more information or a discount.
Example: An e-commerce company offers a 10% discount if you sign up for SMS or texts from their company.
These types of partnerships involve selling products through retail or wholesale partners.
Example: A local food brand partners with a grocery store chain to get organic granola on store shelves.
Franchising allows others to copy a specific business model in new markets. It’s how well-known brands (example: think popular restaurants) are able to spread so quickly. This type of marketing doesn’t just involve selling the product, but also the underlying marketing, methods, and techniques.
Trade shows and conferences involve participating in or hosting events that showcase your brand.
Example: Tech companies often host or participate in consumer or professional tech shows, and conferences to share information about their latest products.
There’s some overlap between conferences and workshops depending on the theme. However rather than simply showcase new technology or other products, workshops and webinars tend to host educational or informative sessions.
Example: A marketing company might host a free local workshop for businesses that want to increase their leads in the next month.
This branch of marketing is made possible by things like virtual and augmented reality as well as new advances in advertising technology. Experiential marketing uses interactive events, pop-ups, or live demonstrations to show off their products or services.
Example: A sneaker company might create an interactive pop-up where consumers can design their own shoes. This lets potential customers get hands-on with the brand and learn more about the product in a way that’s engaging and interactive.
User-generated content (UGC) programs can be an additional part of an overall marketing strategy or a channel in and of itself. This marketing channel involves encouraging customers to become brand ambassadors.
Example: A subscription box, for instance, might encourage their happy customers to share unboxing videos on social media, and give them a discount in return.
The success of your marketing campaigns depends on choosing the right marketing channels. There are several different options to consider, but you’ll want to focus on the ones that align best with your business goals, current resources, and target audience.
Whether you focus on digital strategies like social media and email marketing, or you turn toward more traditional methods like print advertising and workshops (or a bit of both!), each channel has the potential to grow your bottom line and your business when used correctly.
Expect these marketing channels to continue to evolve, while this happens, it’s important to stay flexible. Adapt and measure your results as the market shifts and trends change.
Continue gathering data and getting direct user feedback so that your strategy stays aligned with which marketing channels work best now and as your brand grows.
Discover a best-in-class suite of tools for your content marketing strategy with Originality.ai’s Content Optimizer, AI Checker, Plagiarism Checker, or Grammar Checker.
Then, learn about the latest trends in content marketing with our top guides:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
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Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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