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How to Create a Topic Cluster Content Strategy

Learn how to create a topic cluster content strategy, what topic clusters are, and the benefits of this approach for SEO and user experience.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Are you looking for ways to boost your content strategy search engine optimization (SEO) efforts? If so, it may be time to switch to a topic cluster content strategy instead.

Topic clusters are groups of interlinked pages on a website that center around a particular subject.

They can do wonders for your online authority, site organization, and search engine rankings. Besides, with the help of artificial intelligence (AI) tools, working them into your content strategy is easier than you may think.

Read on to learn more about topic clusters, why they matter, and how you can create an effective topic cluster content strategy for your brand.

Key Takeaways (TL;DR)

  • Topic clusters are groups of related content pages that link together.
  • The benefits of topic clusters include adapting to search engine algorithms and improving user experience and authority.
  • Creating a topic cluster content strategy involves identifying your core topic, conducting keyword research, planning cluster subtopics, creating and linking content, optimizing content, and monitoring its performance.

What Are Topic Clusters?

Topic clusters, also known as content hubs, hub and spoke, or content clusters, are groups of related web pages that link to each other to cover a broad subject area. 

It’s essentially a content organization model that consists of three main elements:

  1. A pillar page that touches on various areas of a topic.
  2. Cluster content, or supporting pages that cover the different aspects of that topic in more depth.
  3. Internal links that link all of these topic-focused pages together.

Example: Let’s say you want to cover a topic like content marketing

Your pillar page could be something like “The Ultimate Guide to Content Marketing”, and provide an overview of the subject. 

It could touch on how content marketing differs from traditional marketing, its benefits, and how generative AI can help you streamline your strategy.

Within this pillar page, you would include links to other pages that dive deeper into specific areas (your cluster content). 

Your other pages may have titles like “What is Content Marketing?”, “5 Benefits of Content Marketing”, and “Generative AI for Content Marketing” to provide more context for the subjects you touched on in the pillar page.

As you can probably imagine, creating a topic cluster content strategy can be a lot of work, especially if you’re starting from scratch. However, it's worth it considering the benefits.

What Are the Benefits of Topic Clusters?

A hub and spoke strategy may sound like a better fit for a bicycle wheel, but it can do a lot of good for your content marketing efforts. 

Here are some of the benefits of topic clusters:

Adapt to search engine algorithms

Starting with its Hummingbird update in 2013, Google’s search algorithms have slowly shifted their focus. 

With search engines prioritizing comprehensive content over keyword stuffing, a topic cluster strategy can help improve your rankings.

Better user experience

When a pillar page acts as a central hub for content, both Google and users can find related content more easily. 

About 94% of users report that easy navigation is the most important feature of a website, so organized topic clusters may just be the thing to keep people coming back for more.

Improve authority

It’s much easier to call yourself a subject matter expert when you cover topics in-depth on your site. 

Establishing topical authority through content clusters can help to satisfy Google’s Experience, Expertise, Authoritativeness, and Trust (E-E-A-T) requirements. 

Further, it’s a great way to attract users looking for expert advice, which is great for both rankings and repeat visitors.

Ready to see how you can start reaping these benefits yourself? Let’s get into it.

How to Build a Topic Cluster Content Strategy

In the following steps, we’ll provide some tips on using AI tools to help create your topic cluster content strategy so you can implement it as soon as possible.

Step 1: Identify the core topic for your pillar page

The first step is to decide on a topic for your pillar page. 

Try to find a sweet spot here: it needs to be broad enough (think short-tail keywords) to support several other content pages, but narrow enough so the focus is still clear.

There are several ways you can identify your pillar page topic:

  • Have a brainstorming session. What topics are most relevant to your brand and target audience?
  • Ask the audience. Ask your ideal customers to complete surveys or attend interviews. Additionally, you could search social media to see what topics are trending.
  • Use AI. With the right prompt, AI tools like ChatGPT can provide topic ideas. For example, you can ask it to generate a list of trending topics in your niche based on search engine queries or even social media conversations.

Once you have your topic, it’s time to start researching your cluster.

Step 2: Conduct keyword research

It may not be the focus of a cluster strategy, but keyword research is important in building out the subtopics for your core topic. 

After all, you still need to create content surrounding relevant, popular search queries, and keywords to rank on search engines.

With so many keywords out there, AI keyword research is one of the quickest and easiest ways to identify the best ones for your clusters. 

You can use AI-powered keyword research tools like Ahrefs, SEMrush, and Moz to:

  • Find related keywords to use as subtopics for your broad topic.
  • Understand user intent of keywords.
  • Perform a competitor analysis to find untapped opportunities.

If you don’t have access to these tools, try searching for a broad topic on Google’s “People also search for” section on their search results pages.

Step 3: Plan your cluster subtopics

Now that you have a bunch of related short and long-tail keywords, your next step is to group them into clusters. You can do this manually, or automate the process by throwing your keywords into an AI tool.

How many pages you create for each cluster is up to you. Some marketers work with only a few pages, while others do well with hundreds. 

The main thing is to ensure you have enough to cover the topic fully while avoiding keyword cannibalization, as you don’t want your keywords competing against each other.

Step 4: Create and link content

High-quality content writing is essential to back up your topic cluster content strategy. 

Even though you may have search engines in mind, creating people-first content is often key to higher rankings, so don’t be tempted to take any shortcuts here. For example, Google may penalize AI-generated content if it seems spammy or unhelpful.

  • It can help to start with your pillar page because it provides a broad overview of your topic. 
  • Then, go into more detail with each of your supporting pages.
  • Finally, link to the related topics throughout your pillar page and vice versa.

These internal links are key to your entire cluster strategy, so use descriptive anchor text to show how everything links together. 

For example, instead of hyperlinking something like “Click here” or “Read more,” use natural anchor text that describes the content on the linked page.

Step 5: Optimize content for quality and originality

After creating and linking your pillar and supporting pages, you should optimize them for readability and SEO before they go live. 

Sometimes, a little tweak here and there can make all the difference, especially when you’re dealing with algorithms.

Fortunately, AI and content optimization tools can help speed up the content optimization process:

Pair these tools with a solid content organization structure, like headings, bullet points, and visuals, and it should be ready to go.

Step 6: Monitor performance and update regularly

Since there’s no singular approach to climbing to the top of the search results pages, you must monitor the performance of your cluster if you want to make the most of it. 

By identifying what’s working and what isn’t, you can implement changes to improve your rankings.

To measure the success of your clusters, there are two important things to watch:

  • SEO metrics: Track keyword rankings, organic traffic, and backlinks with tools like SEMrush and Google Analytics.
  • User engagement: Analyze metrics like time on page, pages per session, and bounce rate for insights into user behavior.

With this information, you can make thoughtful updates to your clusters to boost their performance. 

For example, if traffic is low to a particular supporting page, you can review, optimize, and update it accordingly.

Final Thoughts

Implementing a topic-cluster content strategy (supported by keyword research) is a great way to continue adapting content to the latest search engine algorithms, which is key to SEO success. 

Fortunately, AI can help streamline the process and give you the competitive edge you need to get ahead and get results.

Learn more tips on how to improve your content marketing strategy:

Jess Sawyer

Jess Sawyer is a seasoned writer and content marketing expert with a passion for crafting engaging and SEO-optimized content. With several years of experience in the digital marketing, Jess has honed her skills in creating content that not only captivates audiences but also ranks high on search engine results.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

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I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

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After extensive research and testing, we determined Originality.ai to be the most accurate technology.

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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