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Search Atlas — SEO Tool Review

Is Search Atlas the right tool for your SEO strategy? Read our review to evaluate its content optimization performance.

Are you on the hunt for an all-encompassing content optimization tool that can help you create SEO-friendly content in a matter of clicks and then track the performance of that content with ease?

That is exactly what Search Atlas claims to do. In this review, we’ll look at Search Atlas in greater detail and see whether its AI content creation tools bypass AI detection.

Search Atlas Quick Review

  • Ease of use - 8/10
  • Features - 8/10
  • Customer Support - 9/10
  • Price - 6/10
  • Speed - 8/10
  • Originality.ai - Detectable as Likely AI
  • Summary - 8/10

Who Is Search Atlas Best For?

As Search Atlas has a wide variety of SEO and PPC-based features, it should be no surprise that the tool is best suited for content marketers. 

That could be a marketing manager, an SEO expert, a PPC manager, or essentially any role that requires a high volume of quality content production.

The tool has a wide variety of basic and more advanced tools, allowing users to upskill themselves whilst using the platform.

How to Use Search Atlas + Key Features

Before starting a Search Atlas subscription, you can first register for a free seven-day trial.

The Search Atlas trial can enable you to familiarize yourself with the tool before you jump in and select a paid plan. 

That way, you can test out the tool for seven days and cancel for free if you decide the tool isn’t right for you.

When you sign up for a subscription, you are met with a very comprehensive onboarding video, and then further onboarding steps. You can skip this, but it can also be a helpful choice to fully understand the capability of the platform.

Key Features

Looking at the Search Atlas features page, the tools and features are split into categories, although some tools do overlap across categories. 

Here are the feature categories:

  • Content Optimization: Including the SEO Content Assistant, Content Briefs, Content Planner, and Content Rewriter tools, these features are aimed to support you in improving your overall ranking potential.
  • AI Content Creation: Allows users to lean on the AI Content Writer, Bulk AI Content Generation, Topical Map Creator, and 50+ AI Content Templates tools to increase output and scale growth quicker.
  • Rank Tracking: Track organic traffic and ranking for your web pages using the GSC Insights, Local Heatmap Tracker, and Keyword Rank Tracker tools.
  • Keyword Research: Access essential keyword information with the Keyword Researcher, Keyword Magic Tool, Keyword Gap Analysis, and Content Planner tool.
  • Technical SEO Tools: Conduct SEO audits with the Site Auditor, Site visualization, Site Structure Analysis, Page Pruning, Live Alert Monitoring, Issues Alerts, and Schema Creator tools.
  • Backlink Analysis: Analyze your site’s backlink profile with the Backlink Analyzer, Link Gap Analysis, Backlink Comparison, Bulk URL Analyzer, Bulk DA Checker, Toxic Backlinks, Backlink Velocity, and the Topical Relevance tools.
  • On-Page SEO: Enhance on-page SEO with the On-Page Auditor, Meta Tag Generator, and Focus Terms tools.
  • Outreach Tools: Make outreach efforts easy with Haro Automation, Digital PR Prospector, and Automated Outreach (noted as coming soon).
  • Reporting: Start solving marketing challenges with the GSC and GA4 Insights, Report Builder, SMB Dashboard, Local Heatmap Tracker, Keyword Rank Tracker, GMB Performance Tracker, and Real-time Order Tracking tools.
  • Competitor Research: Gain key competitor insights with the Site Explorer, Keyword Gap Analysis, and Link Gap Analysis tools.
  • Project Management: Improve team workflows with Real-time Order Tracking, SMB Dashboard (noted as coming soon), Task Tracking, Site Events, and SEO Projects tools.
  • Local SEO: Improve location-based rankings with the Local Heatmap Tracker, Location Spoofing, GMB Reporting, Local Organic Rank Tracking, GMB Automation (noted as coming soon), and GMB Writer (noted as coming soon).
  • PPC Tools: Gather PPC data and insights with the PPC Keyword Research, PPC Comparison, AI Ad Copy Creation, and AdWords Reporting (noted as coming soon).
  • Automated SEO: Speed up your SEO efforts with the WordPress Plugin, OTTO SEO 2.0, and OTTO Pixel tools.

What Types of Content Can You Create With Search Atlas?

Search Atlas is packed with SEO and PPC-based tools, making it the ideal platform for creating content for a marketing campaign.

Whether it be articles, keyword research, or reporting, the tool is well-suited to create multiple forms of SEO content, such as articles, whitepapers, ebooks, and more.

How Much Does It Cost?

Overview of Search Atlas’ Pricing Plans

We’ve noted the top 3 inclusions/features listed for each tier of the pricing plan.

The Starter Plan - $99 per month - 2 user seats

  • 1 OTTO SEO Site Activation
  • 5 GSC Site Projects 
  • 3 GBP Accounts 

The Growth Plan - $199 per month - 3 user seats

  • 1 OTTO SEO Site Activation
  • 15 GSC Site Projects
  • 10 GBP Accounts

The Pro Plan - $399 per month - 5 User Seats

  • 3 OTTO SEO Sites Activation
  • Unlimited GSC Site Projects
  • 25 GBP Accounts

Search Atlas Alternatives

Search Atlas is packed with a ton of content features, but it is missing a key aspect of a high-quality SEO approach, which is AI content detection.

That’s why we recommend the Originality.ai Content Optimizer as a handy alternative, as it allows you to optimize your content.

Plus, with the best-in-class suite of Originality.ai tools, you can check for AI, detect plagiarism, and review grammar and spelling!

Can Search Atlas Get Detected by Originality.ai?

Lastly, given Search Atlas promotes its AI writer as a useful SEO tool, we wanted to see whether or not the content generated using it is detectable by the best-in-class Originality.ai AI Detector.

The Originality.ai AI Checker detected the content with 100% Confidence that it was Likely AI.

Final Thoughts

In summary, Search Atlas certainly has plenty of SEO-based tools for users to lean on, and when used effectively, it can be a useful SEO tool.

Alternatively, if you’re looking for a suite of best-in-class publishing tools designed for writers, editors, content marketers, and web publishers, try Originality.ai and check for AI, detect plagiarism, and even review readability to improve the clarity of your content.

Read more about content optimization in our top guides:

Graeme

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

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