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Keyword Relevance — 4 Essentials to Know

Addressing keyword relevance helps content creators create relevant and reliable content that is people-first. Keyword relevance is a key metric used by Google.

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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Keyword relevance is exactly what it sounds like. It refers to how relevant keyword research and selection is to the content on your website. 

Keyword relevance is a key metric used by Google and other search engines to determine if content matches user intent. Typically, sites with more relevant content gain higher authority and offer more value to readers, ranking them higher in search engine results.

Learn more about this essential content marketing metric and strategies to create content that incorporates keyword relevance.

What Is Keyword Relevance?

Keyword relevance prioritizes matching keywords with content — when you select the keywords you intend to optimize your site for, they should strongly align with the overall content. 

When your keywords have high relevancy, your content is more likely to be relevant and comprehensive. 

Relevant, comprehensive content tends to satisfy search intent — and search engines respond to that, which can also result in an increase in search engine rankings.

Does Keyword Relevance Impact Google Rankings?

Keyword relevance impacts Google rankings because Google prioritizes relevant, thorough, helpful, and people-first content

The more in-depth, reliable, and relevant your content is, the higher the likelihood it will be recognized by Google as useful to users. 

Ahrefs suggests thinking of keyword relevance as your content’s ‘bedrock.’ It’s foundational because it lays the groundwork for satisfying user intent, giving someone the answer they are looking for when they type in one or more of your keywords.

Further, Ahrefs also describes signals or indicators of keyword relevance that Google uses such as search intent, keyword choice, engagement, linking practices, and the timeliness of content, that can help the search engine determine how relevant your content is. 

Let’s take a closer look at some of the relevance indications that Ahrefs highlights: 

  • Search intent: The intent of content should align with what users are looking for in that particular search. This is also an overall best practice for creating high-quality content.
  • Exact, similar, or related keywords: If a user is searching and the same keyword or related keywords that they are researching, appear in the content, it’s one indication to search engines that it could be a good result and relevant, as confirmed by Google in their guide on How Search Works
  • Engagement: People tend to actively engage with content that matches their search intent and is helpful or relevant. So, content with more engagement suggests to search engines that it could be relevant (this is also why it’s important to monitor bounce rate and average time on page).
  • External and internal links: Links provide context to the content that’s being published and how it’s related to other pieces on a blog, website, or even to the sources and citations referenced during research. Google also highlights proper linking with descriptive anchor text as an essential aspect of applying link best practices for relevancy.
  • Timely, updated content: Google is looking for the most helpful, informational and, up-to-date content that offers new insights. Plus, optimizing content for recency is beneficial for AI-powered search engines like ChatGPT Search as well.

So, you can see that keyword relevance is multifaceted and reaches far beyond just matching words. 

4 Tips for Creating Content That Incorporates Keyword Relevance

Keyword relevance is more than matching words. The road to incorporating keyword relevance isn’t packing content with as many keywords and related words as possible. That is keyword stuffing, which can weaken site authority and negatively impact rankings. 

The use of keywords should be mindful and strategic, here are four best practices

1. Consider search intent when choosing keywords

Search intent is a user’s motivation for searching for something online. 

For instance, if someone spills coffee on a white fabric couch, the search intent is something like “removing coffee stains.” 

When you choose the keywords you want to optimize your site for, don’t lose sight of search intent. Pick words that are valuable and informational to an audience that is in the researching phase. 

2. Choose people-first keywords

Google prioritizes people-first content. Rather than select keywords that you think will improve rankings; research, and incorporate keywords relevant to the topic that benefit the reader. 

Keyword research tools use data and metrics to help you understand which terms your audience is searching for. 

You can also search your primary keywords and see what other terms and questions come up in Google's “People also ask” section to find other keywords related to the search intent. 

However, you choose to do your keyword research, learn what your audience needs, and incorporate that into your keyword choice.

3. Incorporate keywords naturally 

Once you have identified your relevant keywords, it’s critical to incorporate them naturally into strong, well-researched content (this is also a great way to avoid keyword stuffing). 

Keywords and related keywords will naturally flow into the writing when your content is thorough, insightful, and well-researched. As you create content and naturally incorporate keywords, keep checking in with yourself to ensure you maintain relevance to search intent. 

The Originality.ai Content Optimizer is also a great way to review keyword density to make sure keywords flow naturally while comparing your content and keyword choice with up to 10 URLs.

4. Incorporate keywords strategically, too

Natural keyword usage throughout the content is essential. 

In addition, some strategic use of relevant keywords in titles, headings, subheadings, meta description, and intro copy is good practice. 

Used thoughtfully, relevant keywords in these areas serve as signposts to the reader. Think of it that way, and you may also draw positive attention from Google. 

Use Keyword Relevance to Plan Your Content

Incorporating keyword relevance throughout your content can only help strengthen it. 

When used naturally and as part of well-researched and comprehensive content, relevant keywords tie directly to search intent written to help humans rather than please search engines. 

Google likes people-search content because it helps people. If your content is relevant, reliable and helps people, it’s got a good chance of ranking higher on the search engine results page. 

Learn more content marketing tips and strategies!

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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