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Content Marketing

How to Do a Content Audit in 6 Actionable Steps

Improve SEO, boost user engagement, and increase conversions with a content audit to refine your website’s content strategy.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Are you consistently writing and publishing content but you’re not seeing the results you’d hoped for? 

If traffic is stagnant, engagement is low, or conversions aren’t moving the needle, it may be time for a content audit. A content audit gives you a baseline to see how your content is performing. 

Think of it like a check-up for your website, helping you spot outdated pages, fix gaps in your search engine optimization process and zero in on lucrative opportunities you can use to grow your rankings and your business. 

A content audit isn’t just about updating out-of-date content or re-examining your keywords, it’s about making sure every piece of content is designed to perform. Here’s how to do a content audit in 6 actionable steps.

Short on time? In This Article We’ll Cover: 

  • How to inventory your content so you’ll have a concrete plan of action
  • How to gather data on how your content is performing
  • What metrics to look for and how to optimize them

Get a best-in-class suite of tools for your content marketing strategy! Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.

Step 1: Define Your Goals for a Content Audit

Before you even start to examine a single piece of content, take some time to define what your goals are for your content audit. 

Whatever the reason, taking steps to outline your goals will help you narrow down the metrics you need to track to make sure you’re achieving those goals.

For example, if you want to increase your search engine ranking, you’ll want to focus on metrics like content optimization scores, keyword rankings (using keyword tools), and backlinks. 

If you want to increase conversions, your goals should be to look at click-through rates (CTR) and details relating to conversion rates, like bounce rate and time on site

Find out the content optimization score for your articles and get insight into competitor content optimization scores with the Originality.ai Predictive SEO Tool.

Step 2: Create an Inventory of Your Existing Content

Put together a list of all of the content you need to audit, including: 

  • Blog posts
  • Landing pages
  • Product descriptions
  • Videos
  • PDFs, eBooks, Whitepapers

Then, note key data points about each piece of content. 

Not sure which metrics to monitor for your content? Let’s take a look at the next content audit step — data collection.

Step 3: Collect Data for Each Piece of Content

Once you have your content list, it’s time to get data for each piece. 

To gather relevant data on how your content is performing, you can use tools like Google Analytics and Google Search Console, or use other SEO tools like Ahrefs or SEMrush.

Keep in mind that Google Analytics and Google Search Console are free tools while Ahrefs and SEMrush are premium tools, however, they can also give you other insights that Google doesn’t offer, such as broken link data and competitive intelligence. 

Additionally, while curating a content inventory use the Originality.ai Predictive SEO Tool to check the current optimization of your content. Then, implement the AI-powered SEO suggestions to make genuine content improvements, while updating and refreshing content.

Here’s a chart of content audit metrics to monitor

Content Metric What to Look for:
Page Views How many times has the page been seen?
Bounce Rate Are users leaving quickly without engaging on the site?
Time on Page How long do visitors spend reading or viewing content?
Backlinks How many external sites link to the page and are they high-quality?
Organic Traffic How much organic traffic does this page get from search engines?
Keyword Rankings Which keywords is it currently ranking for?
Content Optimization Score Check how optimized content is with the Originality.ai Predictive SEO Tool.
Click-through Rate (CTR) How often do users click on the page?
Shares and Comments How does the page perform on social media?
Conversion Rate Does the content generate leads? Subscriptions? Purchases?
Call to Action (CTA) Are people clicking on the call-to-action button or link?
Content Relevance Is the content still relevant to the audience?
Outdated Information Does the information need to be updated? Conveniently check factual accuracy with the Originality.ai Fact Checker.
Grammar and Readability Check grammar and readability to see if a piece is well-written and easy to understand.
Internal Links Does the content link to other relevant content on your site?

Step 4: Categorize and Organize Your Content

Once you have all your content, organize it according to different categories: 

  • Keep as-is: This content is performing well and is still relevant.
  • Update or refresh: Outdated or underperforming content that can be improved.
  • Merge: Similar or duplicate content that should be combined with another piece.
  • Remove or redirect: Content that’s outdated, no longer relevant or possibly harming your SEO.


Example: If a blog post is talking about the best SEO strategies for 2023 and has several backlinks pointing to it, it’s a good candidate for an update and refresh.

Step 5: Content Gaps and Opportunities: What to Look For

As you work on your content audit, you’ll come across topics and underlying themes that could be expanded or updated. 

Don’t just tuck them away in the back of your mind thinking you’ll remember them later — write them down! In particular, you’ll want to look for: 

  • Missing topics: Are there searches from your audience that are bringing them to your pages, but you don’t have a specific (or comprehensive) article about the topic?
  • Content Gaps in the Customer Journey: Analyze your customer journey carefully and tie your content to the various stages of the content funnel that it serves. 
    • Are there any areas where the content is lacking? For example, you could be missing awareness-stage (top of the funnel) or decision-related (bottom of the funnel) content. 
  • Low-Hanging SEO Opportunities: Is there any “low-hanging SEO fruit” you could optimize that’s currently ranking well but could be better? 
  • Internal Link Gaps: Are there areas where high-performing pages could link to underperforming content that could add value and context for your readers? 

Step 6: Track Progress and Measure The Results

Now that you’ve thoroughly analyzed the data to know where your content currently stands, it’s time to make some improvements. 

Refresh outdated statistics and broken links. Take the time to optimize your content for the right keywords and add structured data. Break up walls of text, improve the formatting,  and check the readability of your content for your target audience

Doing a content audit is about more than just editing text and optimizing for keywords. It also means adding interactive elements, calls-to-action, and video content to align it with the latest content marketing trends.

If a piece can’t be updated or is no longer relevant, either remove it or redirect it. Don’t forget to combine similar articles into one larger and more detailed piece. 

Next Steps: After Your Content Audit is Complete

Once you’ve made changes, use Google Analytics to track the engagement and traffic to your newly-optimized content and make note of its new content optimization score with the Originality.ai Predictive SEO Tool.

You can also check Google Search Console to see how your search engine ranking improves over time, keeping in mind that ranking changes don’t happen overnight. 

Measure your click-through rates, conversion, and rankings over the course of a few months to see what has improved.

Last but not least, set a reminder in your calendar to do a “mini content audit” every 6-12 months. This helps keep your content fresh regularly without increasing your workload.

By following these tips and outlining a detailed plan, you’ll be able to consistently prune underperforming content while taking active steps to make your site the authoritative source for your given topic or niche. 

Learn more content marketing best practices in our top resources:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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