Content Marketing
How to Create a Content Calendar in 11 Steps
Learn how to plan, organize, and set up a content calendar that helps you publish quickly across various platforms.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Whether you’re a content creator, content marketer, or web publisher it’s important to stay organized.
You could be managing blog posts, updating social media, or drafting email campaigns.
To stay on track and on-topic, a content calendar is a must, but how do you create a content calendar?
In this guide, we’ll provide a step-by-step guide on how to create a content calendar from planning themes to setting publishing frequency and reviewing content.
One of the biggest challenges in setting up a content calendar is clearly defining what goals you want to achieve with it.
That means taking a step back from the spreadsheet (or whichever tool you ultimately choose to use) and considering content strategy goals.
For example, consider these possible content goals:
According to your customer journey, it’s best practice to have content in place that does all of these things.
However, creating overarching goals for various pieces of content will provide better clarity on what needs to go where in your content calendar.
This is also a good time to define your target audience. After all, they’re the primary audience you want your writing to reach. Noting this in your content calendar will help you keep your audience in mind.
The next stage in creating a content calendar is choosing the right tools to help you. The tool(s) you choose need to work alongside the goals you set for your calendar.
The good news is that your content calendar tools don’t have to be complicated.
Your calendar could be as simple as a Google Sheet or Microsoft Excel spreadsheet, which are both customizable and flexible.
You could also choose a content management tool like Trello or Asana to encourage collaboration with your team while tracking updates on content progress.
Alternatively, you could incorporate a dedicated calendar app like HootSuite or CoSchedule to manage content across different platforms.
Choose something you’re likely to stick with now and that you can continue to use as your content plan grows in the future.
The next step is to set up your content categories.
This should include all of the different types of content you plan on creating, including:
Next, to help you stay organized, plan out various content themes across months — the most relevant topics to focus on typically vary across industries.
For example, if you’re running a content calendar tailored to fitness topics, then January, is a great time to focus on New Year’s resolutions, goal-setting plans, and tips. However, a home lifestyle niche may find that March sees more of a jump in seasonal traffic with readers searching for spring cleaning topics.
Tailoring your themes or topics to your audience and their seasonal interests will help your team stay on track with creating engaging content throughout the year.
Always be sure to check your analytics as well to see what your target audience is searching for. This is also a great opportunity to incorporate predictive SEO or SEO forecasting strategies.
Tracking this data will help you align content to searches, and incorporate relevant long-tail keywords.
One of the steps many content professionals forget when creating a content calendar is taking stock of their current content “inventory.”
Take the time to look over your current content and evaluate how it's performing.
Doing this regularly (and not just when creating a content calendar) can help you spot gaps in your content strategy and new opportunities.
It can also show you which of your posts is the most successful, or which pieces need to be optimized for better results.
It’s a good idea to run your content through Originality.ai’s Content Optimizer to check factors like keyword density and stay ahead of the competition.
The next stage in the process is to map out your content ideas. That means using keyword research tools, surveying your audience to better understand their needs, seeing what your competition is doing, and checking trends to see how the market is shifting over time.
You can start by defining content pillars or topic clusters and research seed keywords. Then, branch out into short-tail keywords, and next incorporate long-tail keywords.
It’s common when you first create a content calendar, to want to publish as much as possible, as fast as possible. The most important thing, however, is to set a publishing frequency you can stick with both in the short and long term.
Remember, you may not just be publishing on one platform, but several.
An example of a good starting frequency to establish consistency could be:
The frequencies noted above are general suggestions as the best publishing frequency can vary substantially across content platforms and industries.
To find the right frequency for your content calendar, conduct industry research, monitor the data, traffic, and engagement of your posts or emails, and collaborate with your team to choose a publishing frequency that’s sustainable.
In time your content calendar will become an anchor point on which you and your team continue to build trust, authority, and meaningful interactions with your audience.
Next, it’s time to build out the actual calendar framework.
Again, how you approach this depends on your specific content goals and the tools you wish to use. In general, you should include columns or sections for:
Set up a workable system that manages content from idea to publication.
Determine who’s responsible for:
Once everything is decided, set about creating processes (SOPs) and deadlines while thinking ahead to possible promotional strategies and how the content will be shared across different channels and formats.
Once the publishing frequency and columns are set up, it’s time to fill in the calendar with your ideas or themes. Assign dates to each content piece and be sure to balance between evergreen content and seasonal or trending content.
Creating a content calendar, like most other content strategies, is not a once-and-done task.
Periodically review content to make sure it’s still in line with goals, optimize it for various stages of the content marketing funnel, and update it as needed to keep it relevant to industry trends or shifts.
It’s also a good idea to review the calendar regularly to address any gaps or bottlenecks. Use analytics and social media insights to determine how well the published content is performing.
This is also an excellent opportunity to test different content formats with different customer segments. Use data to inform your next moves. Over time, continuing to test and review content will help you create a content calendar that evolves with your brand.
Plus, by keeping your content calendar flexible, you can adapt it to stay relevant without impacting the overall flow and system you’ve built.
Creating, managing, and maintaining a content calendar is no small task.
However, when done well, you have a powerful tool that takes content marketing efforts to the next level by publishing consistently.
By mapping out content ideas through audience questioning, analytics, and audits, you can make sure that your content is resonating with the right people at the right stage of the customer journey, keeping your topics on point and relevant across the board.
Combining this with a publishing frequency that works for you and your team also helps support publishing consistency.
Over time, readers will come to appreciate the regularity with which you publish. They’ll know they can always expect the latest industry trend insights, news, or advice, which further boosts customer retention.
By creating a content calendar, you’ll go beyond organizing content to establish your brand as a key resource, paving the way for thought leadership in your niche.
Originality.ai’s best-in-class tools are here to help you every step of the way. From optimizing content to tackling readability, avoiding plagiarism and detecting AI you’ll find the tools you need to publish with integrity and help your content calendar thrive.
Read more tips on building an effective and engaging content strategy:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
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Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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