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What Is Dwell Time for SEO? A Complete Overview

Learn about dwell time in SEO, why it’s an important metric to monitor in content marketing, and what can cause low dwell time.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Have you ever wondered how it is that some web pages seem to grab you instantly, hold your attention, and keep you interested, and others just…don’t? 

That’s the secret of dwell time. 

Dwell time highlights how well your content is meeting the needs of your users

If those users tend to stick around, you’re doing dwell time right. If they leave pages quickly, you may need to make some improvements. 

In this detailed guide, we’ll shed more light on what dwell time is and why it’s important.

Short on Time? Here’s What’s In This Article

  • Understand what dwell time is and how it works.
  • What’s the difference between dwell time and time on page?
  • Why dwell time matters for SEO.

Looking to optimize your content? Try the Originality.ai Content Optimizer and stay ahead of the competition.

What Is Dwell Time? 

Semrush defines dwell time as how long a user spends on your page after they click your link from the search engine results pages (SERPs). 

Essentially, it’s the time between the moment they click to navigate to your page and the moment they go back to the search engine.

Although major search engines like Google haven’t expressly said that dwell time is a factor they take into consideration when ranking pages, it nevertheless has at least an indirect effect on search engine optimization.

How Does Dwell Time Work?

If you’ve ever searched for something on Google or any other search engine, you’ve been affected by dwell time without even realizing it. 

Here’s how it works

  • You search for something in a search engine. 
  • The search engine returns results.
  • You click on a result.
  • You explore the page, read articles or otherwise interact with the content.
  • At this point, you can either go back to the search results or visit other pages.

As a result of these steps, one of two things happened: 

  1. A short dwell time means you didn’t find what you were looking for, either because the page took too long to load, didn’t have the information you were seeking, or otherwise didn’t provide you with the value or result you wanted. 

OR

  1. A high dwell time meant the content met or exceeded what you expected, aligned with search intent, and otherwise gave more information that had you going deeper into the site to learn more. 

Either of these actions will tell the search engine certain things. 

  • The instance of short dwell time indicates: that this page wasn’t relevant to that particular search.
  • The scenario with a longer dwell time suggests: that this page was very relevant to that particular search.

Will your ranking change as a result of one person’s interaction with your site? Not likely. 

However, over time, these reactions can add up. So, dwell time could indirectly impact SEO and search engine rankings.

What’s the Difference Between Dwell Time and…

Learning about dwell time brings to mind other metrics that have similar functions. 

The truth is, that search engines have a lot of ways to measure “time spent on page” and what it means, including bounce rate, time on page, and session duration. 

Let’s compare the difference between dwell time and other key SEO metrics.

1. Bounce rate

Bounce rate is the percentage of visitors who leave a page after only looking at one page. So, bounce rate is related to dwell time, however, it doesn’t account for how long a user stayed on a page before they left. 

2. Time on page

The time on page metric tracks how long users spend on a given page. Yet, it doesn’t account for whether they went back to the search engine results pages or kept browsing further into the site. 

3. Session duration

This is the total time that a user spends on your site. It includes all of the pages they visited. 

In comparison to bounce rate, time on page, and session duration, dwell time is in a unique niche all its own.

It’s the time between clicking on a search result and going back to that search result

It’s one of many elements that tell the search engine how relevant and engaging your content is. 

Why Does Dwell Time Matter for SEO?

Again, it’s important to note that search engines like Google haven’t officially confirmed that dwell time is a ranking factor that they take into consideration. 

However, it’s easy to understand why they would, since longer dwell times mean that the user finds the content valuable and interesting. 

Shorter dwell times may tell the search engine that this page isn’t matching the user’s search query, which means that over time, it will show up less and less in the SERPs. 

So what impacts dwell time and what could cause a low dwell time? Let’s take a closer look:

What causes low dwell time?

  • Clickbait titles: Promising an amazing result and then under-delivering can deter users. So, if titles read like clickbait and the article or page doesn’t deliver people-first content that aligns with search intent, it could result in users leaving the page.
  • Slow-loading Pages: Even something as little as a second delay can cause users to leave pages. One way to optimize that page speed is by minimizing image size.
  • Low-Quality Content: Content that doesn’t match the user’s search can cause a lack of engagement. 

However, keep in mind that sometimes short dwell times can happen if your content provides an instant and accurate answer to a question. 

Other times, you may have in-depth, detailed content, but for whatever reason, it isn’t a match for what the user wanted and they leave. That’s not necessarily a reflection of content quality but rather a mismatch of user intent.

Reducing Dwell Time — Your Next Steps

Dwell time isn’t just another metric to add to the long list of things you should be measuring. It’s an indicator of how relevant your content is and how it resonates with your target audience. 

Take the time to better understand the key points that feed into dwell time, including user intent, content type, and user experience, so that you can maximize the time that users stay on your pages. 

The best part about reducing dwell time is that whether your overall goal is better SEO or higher conversions (or both!), more dwell time can help you improve. 

Creating the kind of content that people love is a smart step in the right direction, and dwell time can help you judge how well your content is performing in that respect. 

Optimize your content with the Originality.ai Content Optimizer and a suite of best-in-class publishing tools including AI detection, plagiarism checking, and grammar checks.

Then, learn more about content marketing and key SEO metrics:

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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