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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Content marketing is rapidly innovating and evolving as artificial intelligence has grown beyond a “new” competitive advantage and become closely integrated into editorial workflows.
Content marketers must react quickly, learn to use new tools, and — maintain transparency in the age of AI.
In this article, we’ll cover what new content marketing trends are on the rise and how you can use them to create the type of content that will succeed.
Looking for a best-in-class suite of tools for your content marketing strategy? Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.
Here are some top trends for the year and what they mean to your content marketing strategy and approach.
In terms of artificial intelligence in marketing, early adoption has passed. AI is now a standard tool throughout marketing, from helping with workflow and content planning to optimizing content and personalization.
75% of marketers are incorporating AI into their workflow to some extent, according to a 2024 Salesforce State of Marketing Report.
Rather than take over the creative process, AI tools have grown to supplement, support, and encourage collaboration in content marketing.
Predictive SEO is an example of AI innovation for a marketing use case.
Incorporating predictive SEO can boost your content marketing strategy by helping you stay ahead of the competition, with intelligent AI-powered insights.
The Originality.ai Predictive SEO tool is a breakthrough technology that is manipulation-resistant to tactics like keyword stuffing, provides intelligent and accurate AI analysis, and rewards genuine content improvements.
Read more in our Predictive SEO Accuracy Study.
As of October 2024, Google rolled out AI Overviews to 100 more countries — highlighting that they are becoming an increasingly important part of the search engine.
AI Overviews generally take the top spot on the SERP (search engine results page). Essentially, they are AI-generated summaries designed to provide concise information in response to a user’s search query.
That means optimizing for AI Overviews continues to be a top priority in 2025 and brings us to our next trend, GEO or generative engine optimization.
Next up in content optimization and SERP ranking is generative engine optimization (GEO). Optimizing your content for AI search engines can help your content appear in generative AI search engine responses.
The goal of GEO is different from SEO in that it targets AI-generative engines like ChatGPT search and AI Overviews rather than traditional search engines like Google. The process, results, metrics and strategy differ, too, but building authority and factual accuracy through original content is still key.
As a new approach to getting more people to see your content, it is worth looking into how to get started with GEO.
The term has been everywhere lately, and it’s a complex concept with many moving parts.
Essentially, it means creating experiences that feel personally tailored to each individual user across your audience — like being that perfect party host at a large event that makes everyone feel like a special guest. Today’s consumers increasingly expect this level of personalization.
Brands will continue to create and refine personalized experiences for everyone in the audience using powerful tools: AI, analytics, automated content, segmentation, and real-time content adjustments based on user behavior.
Along with this comes the caveat of balancing consumer data with privacy, which will continue to be something to watch.
Short-form video is still dominating customer engagement and becoming standard across platforms. In 2024, Statista noted that the average social media user in the United States watched 52 minutes of video content each day.
Content marketers should focus on creating engaging video content that can be repurposed across social, web, and video platforms.
Increasingly, effective content means authentic and real-life over highly produced. For instance, real customer experience and behind-the-scenes content instead of scripts.
More brands are making authentic shoppable videos, too, which requires a careful balance and thoughtful integration.
For content marketers, this means putting storytelling at the top and weaving in commerce functions when and where it works in a way that doesn’t disrupt authenticity.
Even with — perhaps because of — AI’s growing presence in everyday life, genuine, human-centric content and emotion-based storytelling are only growing in importance.
Google recommends helpful, reliable content created to benefit people and directing users to concise, in-depth, accurate information designed for an audience (rather than using outdated tactics like keyword stuffing).
Prioritize developing connections with target audiences and transparency, authenticity, and innovative research that adds unique value and perspectives.
One thing is for sure: there is no lack of content competing for your audience’s attention.
Churning out AI-generated copy isn’t going to make your brand stand out. Telling stories that make someone feel something and connect to your brand? That will get you ahead.
Maintain transparency in the age of AI and publish content with confidence with the Originality.ai AI Checker.
As technological tools advance the capabilities of content marketing and offer assistance for improving everything from workflow to metrics, content marketers have essentially a two-pronged job: find and use the innovative AI tools that support the content creation process and maintain authenticity in the age of AI.
Discover industry-leading tools for your content marketing strategy. Check out Originality.ai’s Predictive SEO Tool, AI Checker, Plagiarism Checker, and Grammar Checker.
Then, learn about the latest in content marketing in our top resources:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
Vahan Petrosyan
searchenginejournal.com
I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
Tom Demers
searchengineland.com
After extensive research and testing, we determined Originality.ai to be the most accurate technology.
Rock Content Team
rockcontent.com
Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
Felix Rose-Collins
ranktracker.com
ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
Ashley Stahl
forbes.com
Originality.ai Do give them a shot!
Sri Krishna
venturebeat.com
For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
Industry Trends
analyticsinsight.net
Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!
