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Up to 45% AI Content in SEO & Marketing Subreddits

Shocking! Up to 45% of SEO & Marketing Subreddit Content is AI-Generated. Is yours human? Check with Originality.AI!

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

We analyzed sample data from various SEO and Marketing related subreddits and used our AI detector, Originality.AI, to examine post text within the subreddits to find out how much content was likely generated by humans or AI. 

Summary of Key Findings: 

  1. In the selected SEO subreddits, AI Content has a range of 30.85%, with the Affiliate Market subreddit holding the majority with 45.74%.
  2. In Marketing subreddits, AI Content has a range of 23.53%, with the Content_marketing subreddit holding the majority with 45.74%.
  3. In 2024 subreddits, AI Content has a range of 19.85% with Content_marketing holding the majority once again with 33.33%. 
  4. When analyzing the distribution of AI generated content in all subreddits, Marketing based subreddits accounted for the majority of the dataset. 
  5. We discovered varying percentages of AI generated content across the different subreddits with the majority residing in marketing related posts as opposed to SEO specific content. 

Study Method and Data:

  1. We ran Originality.AI’s detector on text posts from various subreddits that were at least 100 words long to be rated as human or AI generated. 
  2. Tracked the percentage of AI Content in categorized subreddits and through categorized posts to determine which subreddits or categories had the highest amount of AI Content. 
  3. Analyzed the correlation between AI Score and posts comment count, reddit score, and word count. However no significant correlation was found during this analysis. 

AI Content in SEO Subreddits 2023

Al Content in SEO Subreddits 2023

Using Originality.AI to examine the Subreddits that are either strictly SEO content related, or have high SEO content usage to find out the likely percentage of AI generated content. Due to an inability to access a workable database for the subreddits pre-2023, we will be working solely with data from 2023 in this portion. 

The results are the percentage within each subreddit dataset with an AI Score of 50% or higher. As shown in the graph above, Affiliate Market (note: this is a different subreddit from Affiliate Marketing), a subreddit with 21k members, has the highest percentage of probable AI Content, with 45.74%. The SEO, 267k members, and TechSeo, 25k members, subreddits are similar in that they have around 18% AI Content in their dataset. 

Following closely behind is Affiliate Marketing, a subreddit with 166k members, which has a score of 16.67% in their dataset. Finally JustStart, a subreddit with 149k members, has the least amount with 14.89% of its dataset.

AI Content in Marketing Subreddits 2023

Al Content in Marketing Subreddits 2023

Using Originality.AI to examine the Subreddits that are marketing related find out the likely percentage of AI generated content. Due to an inability to access a workable database for the subreddits pre-2023, we will be working solely with data from 2023 in this portion. The results are the percentage within each subreddit dataset with an AI Score of 50% or higher. 

As shown in the graph above, Content_marketing, a subreddit with 115k members, has the highest percentage of probable AI Content, with 38.82%. Next is Digital Marketing, a subreddit with 146k members, which has a score of 23.83% in their dataset. 

Following closely behind that is digital_marketing, a subreddit with 188k members, which has a score of 21.75%. Then we have SocialMediaMarketing, a subreddit with 92k members, which has a score of 18.44%. Finally the Marketing, 826k members, and Email Marketing, 50k members, subreddits are similar in that they have around 15% AI Content in their dataset.

AI Content in SEO & Marketing Subreddits 2023

Ai Content in Marketing and Seo Subreddits 2024

Using Originality.AI to examine the Subreddits that are either marketing or SEO related to find out the likely percentage of AI generated content. Due to a lack of data in some subreddits in 2024 we will only use the ones with a workable dataset. The results are as follows. Content Marketing holds the highest amount of AI content with 33.33%. There is also approximately 30% and 25% AI content in the two digital marketing subreddits (Digital_Marketing and DigitalMarketing subreddits, respectively). 

More than half of the subreddits have less than 20% AI generated content in their dataset thus far into 2024. The subreddit Marketing has the lowest percentage of AI Content with 13.48% of the data. 

Distribution of AI Content Marketing and SEO

Distribution of Al in Marketing and SEO 2023

Taking a bit of a deeper look into the distribution of AI content we separated the content with an AI score of 50% or higher and categorized them into solely seo content, solely marketing content, or a combination of SEO and Marketing content. This includes the mention of SEO or Marketing within the post as well as the subreddits they belong to. From this we note that marketing has the highest percentage of AI detected content with 57.1% of the dataset. 

While examining the higher AI Score rated posts within this group, it can be noted that the posts are very advertisement-adjacent, in that a lot of the posts seem to be selling a course, tool, or method. Another thing to note while examining the post contents is that there are some reposts of the exact same content and title either posted at various times during the day, or by more than one author. 

Looking back towards the graph we can see that SEO specific content holds the lowest percentage with 15.5% of it’s dataset being AI Generated. Another thing to note about this in particular is that it also has the least amount of posts as most are either solely marketing or have a combination of both. 

In conclusion, our analysis on the percentage of AI generated posts in various Marketing and SEO subreddits shows us the distribution of AI content within the varying subreddit communities. Our research finds that AI content is more prevalent in marketing communities but not eradicated in others. This information can help the reddit community to delve deeper into the content within the subreddits and hopefully be more vigilant in evaluating the authenticity of a posts suggestions and comments.

Jonathan Gillham

Founder / CEO of Originality.ai I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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