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AI Studies

1569% Increase in AI Shein Reviews: 2018 to 2024

With our proprietary Originality.ai AI detection tool, we studied the proportion of AI Shein reviews from 2018 to 2024. These are our findings.

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Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

The importance of legitimate customer reviews cannot be understated.

When purchasing a product from a new brand, many users will look to authentic reviews as a signal of whether or not they can be trusted.

But what if that trust was getting eroded by an over-reliance on generative AI?

This study investigates the rate and potential implications of AI-generated reviews, specifically on the Shein shopping app. 

According to Statista, following the company’s rebranding to “Shein” in 2015, it became hugely popular, and in 2024, it was the second most downloaded shopping app globally with 235 million downloads.

Considering the popularity of Shein, the objective of our study was to analyze a large dataset of app reviews spanning multiple years (from 2018 to 2024) to identify trends in the occurrence of AI-generated reviews and evaluate their proportion relative to user-generated content. 

Objectives of the Study

  • The objective of this study was to analyze the use of generative AI within Shein reviews, analyzing what percentage is likely AI-generated.
  • We also tracked that percentage year-on-year from 2018 to 2024 to see what changes have occurred.
  • Lastly, we wanted to study the rate of AI reviews to identify any potential trends and forecast potential implications.

Key Takeaways (TL;DR)

  • 2018 to 2024: AI reviews on Shein increased by 1569%.
  • In 2018, AI Shein reviews were at just 0.6%.
  • Then, AI Shein reviews surged to 9.93% in 2024.
  • This significant increase signals a broader change in digital habits and underscores the growing incorporation of AI tools into reviews.

2018 to 2024: AI Shein Reviews Grew by 1569%

The analysis reveals a notable upward trend in the proportion of AI-generated reviews on Shein.

In 2018, the rate of reviews identified as AI-generated was approximately 0.6%, which gradually increased over the subsequent years. By 2024, this rate had risen to 9.93%.

This represents an overall 1569% increase in AI reviews from 2018 to 2024.

The sharp rise in AI-generated reviews observed particularly in recent years may reflect broader technological advancements, as well as strategic moves by various stakeholders aiming to influence consumer decisions through automated content.

In 2024, 9.93% of Shein Reviews Were Likely AI

The significant rise in AI-generated reviews over the last few years suggests that there is a noticeable shift taking place in how often users and brands are using generative AI for reviews.

The rising proportion of generative AI reviews is likely due to the continued improvements to generative AI models like ChatGPT, alongside increased usage and adoption as they become more mainstream and accessible.

It may also be due to brands understanding the importance of customer reviews for converting leads into new customers, which could have implications for the trust users place in a platform. 

Implications of AI in Shein Reviews

This large increase has some significant implications. As we have touched on in previous studies, the growing presence of AI-generated content within Shein reviews could significantly impact consumer trust and cloud decision-making. 

If consumers become aware that AI-generated reviews are being used to manipulate ratings and misrepresent customer sentiment, this could lead to lasting mistrust in both the brand and the platform in question.

These findings emphasize the need for enhanced review authenticity verification, such as through AI detection methods, and greater transparency from platforms. 

App developers, businesses, and regulators must collaborate to develop strategies that mitigate potential negative impacts while harnessing AI ethically to preserve consumer confidence in digital marketplaces.

Final Thoughts

Overall, it’s clear from the results of this study that the presence of generative AI is increasing across online marketplaces and platforms. 

As generative AI’s influence continues to increase, so does the importance of reliable, robust AI content detectors to ensure consumers are transparently aware of what they’re reading and where it has come from.

From our study, a notable portion of Shein reviews now show signs of AI content generation. As e-commerce continues to grow and reach new heights, the need for authentic and real customer reviews does as well. 

To maintain authenticity and transparency with users, Shein must consider the following:

  • Take proactive steps to detect and maintain low levels of AI-generated content.
  • Integrate trustworthy AI detection tools during the review publication phase.
  • Implement policy updates to handle the ethical implications of automated content.

Do you have concerns over whether a post or review you’re reading might be AI-generated? Use the Originality.ai AI detector to find out.

Read more about the impact of AI on online platforms: 

Methodology

This study employed a systematic process of data collection, preprocessing, AI detection, and analysis to assess the prevalence of AI-generated customer reviews on the Shein mobile app. A dataset of Shein reviews was collected in CSV format, containing attributes like review ID, content, ratings, engagement metrics, timestamps, replies, and app source.

Reviews with fewer than 50 words were excluded. The AI detection process used the Originality.ai API, which returned an AI likelihood score and a binary classification (AI or human). Error handling with retries ensured robustness in API calls.

Processed data, including AI detection results, was saved periodically to avoid loss. The final dataset was analyzed for trends in AI-generated content across ratings, engagement levels, and time. This structured approach provided reliable insights into the impact of AI-generated reviews on consumer behavior in online retail.

Madeleine Lambert

Madeleine Lambert is the Director of Marketing and Sales at Originality.ai, with over a decade of experience in SEO and content creation. She previously owned and operated a successful content marketing agency, which she scaled and exited. Madeleine specializes in digital PR—contact her for media inquiries and story collaborations.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

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THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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