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AI Content In Finance Websites

Trust Your Money? AI Writes Your Financial Advice? Our shocking AI detection study on Finance Websites.

Trusted By Industry Leaders
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Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Money makes the world go round, and financial literacy is the grease that keeps the wheels spinning. From your first penny earned to planning your retirement fund, managing and investing your money is a fundamental part of life for all. Whether it’s large corporate entities or the average joe, everyone can find advice for anything. People look for advice on investing, which credit card to choose, or how to plan a simple budget. With technology constantly changing, people no longer need to get financial advice in-person - they can find what they are looking for with a quick Google search. But how often is the advice given coming from a seasoned financial professional and how often is it generated by AI? 

For this study we decided to focus on high-performing pages from high-traffic financial websites (YMYL). We analyzed articles, posts, and guides from various financial websites and used our AI detector, Originality.AI, to examine the review text within the articles to find out how many were suspected to be generated by humans or AI.

Summary of Key Findings

  • A large percentage of suspected AI content was observed in sites such as GoBankingRates, Investopedia, Bankrate, CreditKarma, Nerdwallet, and ThePointsGuy.
  • Suspected AI content was present but accounts for less than 50% of the dataset in sites such as Investorplace, SmartAsset, ThePennyHoarder, and Kiplinger. 
  • On average, the year with the lowest amount of suspected AI content is 2021. On the other hand, on average the year with the highest amount of suspected AI content is 2023. Investopedia has the highest average score per year of suspected AI content, while Kiplinger has the lowest average score per year. 
  • When distributing the articles into specific categories, Finance Management accounts for the majority with 36.8% of the dataset.
  • Overall, we notice an upwards trend in suspected AI content within financial advice websites in most of the sites tested, with an increase in 2023 and largely within the financial management categories. 

Study Method and Data:

  • We ran Originality.AI’s detector on over 6,000 articles from 10 finance websites. 
  • We chose only articles published from 2020 onwards for our study. 
  • Due to limited options the amount of articles per site ranges from 452 to 779
  • No articles from 2021 were collected from InvestorPlace
  • No articles from 2020 were collected from the following: BankRate, CreditKarma, GoBankingRates, Investopedia, and Kiplinger
  • 11% of Bankrates suspected AI articles have disclaimers stating the use of LLMs to write the articles with human reviews 
  • Due to a large amount of genres within the finance world we have compiled them into the following categories:

              -> Finance Management: Personal Finance/Banking/Loans/Credit

            -> Information and Education: Guide/Reviews/Advice/Economics

            -> Business and Financial Services: Corporate/Small Business/Insurance/Home/Auto

               -> Investment and Planning: Investing/Retirement/Taxes

               -> Miscellaneous: All other categories

Top 10 Financial Websites with Suspected AI Content

Ai Content Percentage in Financial Websites

For this portion we only examined the total percentage of articles with an AI Score of 0.5 or higher over the years 2020-2024. In this we notice the following:

  • Sites with suspected AI Detected content accounting for over 60% of their total dataset include GoBankingRates,Investopedia, and BankRate.
  • Sites with suspected AI Detected content accounting for over 40% of their total dataset include.

CreditKarma,NerdWallet, and ThePointsGuy

  • Sites with suspected AI Detected content accounting for over 20% of their total dataset include.

InvestorPlace, SmartAsset, and ThePennyHoarder

  • Only 1 site has less than 20% of suspected AI content in their total dataset, this being Kiplinger where only 8.8% of their dataset has an AI Score of 0.5 or higher.
Dataset For Suspected Ai Detected Content in Finance Websites

Distribution of Suspected AI Content 2021-2024

For this portion we only examined the years of 2021-2024 as no articles from 2020 were included for half of the dataset. The graph above shows the percentage of articles with an AI Score of 0.5 or higher in comparison to the total number of articles per year in each site's dataset.

Ai Content in Financial Sites 2021-2024

Note: No articles were collected from the year 2021 for InvestorPlace

In this, we notice the following:

  1. On average the year with the lowest amount of suspected AI Detected content is 2021. 
  2. On average the year with the highest amount of suspected AI Detected content is 2023.
  3. Investopedia has the highest average score per year of suspected AI Detected content.
  4. Kiplinger has the lowest average score per year of suspected AI Detected content. 
  5. Suspected AI Detected content has shown a decrease in usage in both the sites NerdWallet and ThePointsGuy.
  6. Suspected AI Detected content has shown an increase in usage within the sites BankRate, CreditKarma, GoBankingRates, Investopedia, ThePennyHoarder, and InvestorPlace
  7. Both the sites Kiplinger and InvestorPlace have no AI content detected in the 2022 dataset. 

Categorical Distribution of Suspected AI Content

Category Division Of Ai Detected Content

For this portion we only examined rows in which the articles were given an AI Score of 0.5 or higher to best see the distribution of categories of suspected AI Content. 

In this we notice the following:

  1. Finance Management accounts for the majority with 36.8% of the dataset.
  2. Investment and Planning account for 21.8% of the dataset
  3. Business and Financial Services account for 19.2% of the dataset
  4. Information and Education account for 13.5% of the dataset.
  5. Miscellaneous Categories account for 8.8% of the dataset 

Conclusion

In conclusion, there is a lot of suspected AI being used to assist in or completely write the financial advice we find online. This can be expected as with the growth of technology so comes the growth of artificial intelligence within our daily lives that can impact society both positively and negatively. The importance of AI being or not being used to create the advice is dependent on each individual member of the article's respective audience. To some - it matters, to others - it does not. For those who only want personalized guidance from a human expert, Originality.AI can help empower readers to make informed choices based on their own preferences.

Jonathan Gillham

Founder / CEO of Originality.ai I have been involved in the SEO and Content Marketing world for over a decade. My career started with a portfolio of content sites, recently I sold 2 content marketing agencies and I am the Co-Founder of MotionInvest.com, the leading place to buy and sell content websites. Through these experiences I understand what web publishers need when it comes to verifying content is original. I am not For or Against AI content, I think it has a place in everyones content strategy. However, I believe you as the publisher should be the one making the decision on when to use AI content. Our Originality checking tool has been built with serious web publishers in mind!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

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THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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