AI Writing
What Is GEO? An Overview of Generative Engine Optimization
What is generative engine optimization (GEO)? Get insight into the latest way to optimize content in 2025.
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Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.
File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.
Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!
You can also easily compare text by copying and pasting it into each field, as demonstrated below.
Ease of use
Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.
Multiple text file format support
Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.
Protects intellectual property
Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.
User Data Privacy
Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.
Compatibility
Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.
Optimizing content in 2025 isn’t just about considering search engine optimization (SEO).
There’s a new way to boost your content’s online visibility — generative engine optimization (GEO).
You still need SEO to rank on the traditional search engine results pages (SERPs). However, if you also want to optimize your content for the growing popularity of generative AI search engines, taking a GEO approach can be a game-changer.
To help you get started, we’ll walk you through what GEO is, how it’s different from SEO, and provide tips on improving your online visibility on generative AI search engines.
Search Engine Land notes that generative engine optimization, or GEO, involves optimizing your content so it’s more likely to appear in generative AI search responses. For instance, from AI Overviews, Perplexity AI, or ChatGPT search.
What sets generative AI search engines apart from traditional ones is that their goal isn’t simply to provide a list of relevant links. Instead, they focus on giving users direct, conversational answers to their queries, often summarizing information from multiple sources.
Therefore, the goal of GEO is a little different than that of SEO. Its aim is to tailor content to align with the algorithms and preferences of AI-driven search engines.
That’s not the only difference, though.
There’s no doubt that GEO and SEO share some similarities. For example, they both prioritize user experience, content quality, and relevance.
However, a few key differences set the two strategies apart.
With such distinct differences between SEO and GEO, it’s certainly worth incorporating GEO into your content strategy, especially if you can do so before the rest of the competition.
Fortunately, implementing GEO techniques into your content creation process may be even easier than you think.
Ready to start improving your content’s visibility on generative search engines?
Here are some tips to help get you started with GEO.
First things first: you need to do your research. To implement GEO strategies effectively, you need to understand:
For example, let’s say you want to do some GEO keyword research. With an expected 157 million voice assistant users by 2026, as noted by Statista, targeting more natural, conversational keywords can help you start reaching that AI-assisted search audience.
Once you have your keywords, you should look into how AI platforms generate their responses so you can tailor your content accordingly. Take Google’s AI Overviews, for example. You may notice that they give quick, direct answers to user queries, so you could try replicating that in your content.
Not sure where to start? Well, as with SEO, performing a competitor analysis can help you uncover both effective GEO keywords and content structures. By keeping an eye on competitors that AI search engines pull from most often, you can see what has been working for them and adapt GEO strategies.
One of the best things about GEO optimization is that you’re likely already familiar with it. As with SEO, you should still aim to create GEO-optimized content that aligns with Google’s E-E-A-T principles, which stands for:
Engaging, relevant, high-quality content is still necessary to help your content appear in GEO search responses.
However, there are a few extra things to pay attention to with GEO content optimization:
Working these GEO tips into your current SEO and content marketing strategy can help improve your online visibility on multiple types of search engines. However, you may still face a few challenges along the way.
Although optimizing for GEO has its benefits, it has some drawbacks too.
Here are some of the top challenges of implementing GEO:
Successfully navigating these challenges is essential for effective GEO.
It’s important to note that since GEO is still a relatively new field, a lot of the recommendations and current thoughts surrounding it could change over time.
For example, the GEO study mentioned earlier notes that one of the limitations in evaluating the efficacy of GEO, with data points that “resemble real-world queries” is the changing nature of queries. Further, it notes that its analysis is a “first step towards understanding the impact of generative engines on the digital space.”
Considering the recency of GEO, the continuous development of AI search engines, and that research into GEO is still in the initial phases, GEO optimization requires an experimental approach to see what works best for you and your brand.
Yet, with AI playing an increasingly important role in our everyday lives, there’s no doubt that getting a headstart on your GEO efforts may be worth your while.
Read more about the latest in AI and content marketing:
No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.
When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.
Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.
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I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.
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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.
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ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai
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For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.
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Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.
Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.
Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.
String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.
The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.
Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.
String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.
Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.
The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.
With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.
Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.
We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.
There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.
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