Since ChatGPT and AI exploded into the mainstream media, many of us have been inundated with adverts for AI content creation tools, claiming to make content creation faster, easier, and accessible for anyone.
But are they any good?
We’re back with another AI content generation tool review, this time focusing on Rytr, an AI text and image generation tool with an attractive entry price.
However, given the low price point, does this tool offer everything you need from an AI generation tool?
Here, we will look at the following:
If you are in charge of a marketing department, then you know how much time goes into creating content.
While a human touch and specific content that only humans can add will always be required, Rytr can be an excellent starting point for any marketing team looking to generate content for several outlets.
Unfortunately, there is no specific feature for creating content for specific channels, but that’s where your marketing skill can shine through.
As a small business owner, you will know just how true the saying “time is money” is. You need stuff done, and you need it done fast. You probably start many projects before quickly getting sideswiped by a fire that needs putting out or a pesky tax bill that needs paying.
Rytr offers small business owners a less expensive content generation tool, where they can quickly generate content, tailor it for their needs, and move on to other essential jobs that require their attention.
As Rytr is one of the cheaper AI writing tools in the market, which makes it the perfect jumping-off point for anybody who wants to learn more about the capabilities of AI.
While there is certainly plenty you can learn from ChatGPT and other similar tools, there is plenty more that can get gleaned by using a content generator like Rytr.
Rather than spending a hefty amount per month on a tool where you don’t truly know its capabilities, Rytr allows you access to the basic capabilities at a lower price, helping you to continue to develop your skill set.
As with any AI content generation tool, how effective Rytr will be for you depends entirely on the prompts you provide.
If you keep your prompts short and they lack detail, don’t expect Rytr to fill in the gaps! Remember, Rytr does not have the ability to read sub-text or human mannerisms, so if you want it to include something, you need to ensure that is part of your prompt.
The more detailed the prompt, the more likely you are to receive content that is usable for your needs.
As with most AI content tools, the main focus of Rytr is text generation. However, where Rytr differs from many tools is that it offers one simple text generation tool rather than several different options for different formats, such as web copy, articles, and social media content.
While that makes Rytr extremely easy and accessible, it does mean it isn’t as effective when trying to generate copy for a specific channel.
While Rytr only offers a basic text generator compared to other text generation tools in the market, one advantage it does offer that many others don’t is AI image generation.
While AI image generation still has a long way to go to catch up to its text-based counterpart, this can be a handy tool for helping you generate placeholder imagery or imagery you can show to a designer to explain some ideas you might have.
While the imagery generated in Rytr is no better than any other tool and significantly worse than specific tools like Midjourney, it will be interesting to see if this offering continues to improve in the future.
In the Rytr copy generator, you can leave prompts before highlighting your content, and choosing whether to improve the content, rephrase it, or generate content based on its details.
Let’s put an example to the test. Say, for example, you run a successful sneaker company, and you are launching a new trainer.
You need a new landing page introducing the shoe, so you quickly head to the copy generator tool in Rytr.
You quickly type in your prompt
“Write a landing page for a new style of sneaker called “Metro Style”. It’s available in a range of colors and styles, perfect for running, and available for pre-order now.”
Seems as good of a starting point as any!
Let’s select that text and hit “paragraph.”
Not a bad start!
From here, we can try to tailor the content further to suit our brand or request Rytr to “Continue writing” to create more wording.
Let’s try option two by selecting the text and pressing “Continue Ryting.”
Unfortunately, Rytr didn’t quite understand the requirement and just added that the content isn’t sponsored - a strange choice!
That said, with the right prompts, Rytr can offer a solid starting point for any content needs.
Now, let’s focus on the image generation tool, keeping the same example.
Perhaps it’s time to get the landing page up and running to start building demand for your new range of sneakers, but you don’t have any professional photos back yet to promote on the page/
Rather than uploading a text-heavy page, you want to create some placeholder imagery of people running and training that will do a job until the pictures of the sneakers are ready.
Let’s see if the Rytr image generator can help.
Here’s our prompt:
“A man out running, with the focus on his new black trainers. The sun is setting, and he is running on a running tack on his own, with headphones in. Working hard while no one is watching.”
Unlike other image generation tools, you have no options on the style you want, so it will be interesting to see what gets generated. Let’s have a look.
Not too bad at all! No specific branding so Nike won’t sue is, but plenty of allure and easily good enough to fit as placeholder imagery.
Finally, you can test out Rytr’s answer to chat GPT, which is an interactive chatbot you can ask questions and develop concepts with.
Let’s ask it to create an Instagram ad for these lovely new trainers we’ve created.
“Please write me an Instagram advert promoting pre-order is now open for our new sneakers.”
Not loads of detail, but then Instagram adverts are limited in characters, so simple might be the better option here.
“Attention, sneakerheads! Pre-orders are now open for our brand-new collection of stunning sneakers that will have you stepping out in style.
Be the first to get your hands on these must-have kicks by placing your pre-order now. With their sleek, modern design and comfortable fit, these sneakers are perfect for any occasion.
Don't miss out on this exclusive opportunity to elevate your footwear game. Head to our website today to secure your pre-order and step up your sneaker game. #NewSneakers #PreOrderOpen #Sneakerheads #FootwearGame #FashionForward”
Not bad. Let’s compare it to what ChatGPT, its free counterpart, gives us using the same prompt.
👟 Pre-Order Now Open! 👟
Introducing our hottest sneaker release yet! 🚀 Be the first to step into style with our brand-new sneakers. 🌟 Pre-order your pair now and get ready to turn heads!
🔥 Unleash Your Fashion Game 🔥
✅ Trendsetting Design: Stay ahead of the fashion curve with our cutting-edge sneaker design that combines style and comfort like never before.
✅ Premium Quality: Crafted with the finest materials, our sneakers offer durability and long-lasting performance, ensuring you'll be strutting in style for years to come.
✅ Customizable Fit: Find your perfect fit with our wide range of sizes and personalized options, making every step feel like a dream.
✅ Limited Stock: Don't miss out! Our pre-order window won't last long, and once they're gone, they're gone. Secure your pair now to avoid disappointment.
🎁 Exclusive Bonuses 🎁
As a special treat for our pre-order customers, we're offering exclusive bonuses:
🎉 Early Access: Get VIP access to our private launch event, where you'll get a first-hand look at our latest collection and enjoy exciting surprises.
📸 Instagram Contest: Share your pre-order excitement with us! Tag us in your post, and you could win a chance to be featured on our official Instagram page, gaining massive exposure.
📆 Pre-Order Details 📆
🌐 Website: Visit our website [insert website URL] to pre-order your sneakers now.
⏰ Pre-Order Window: Hurry! Pre-orders are only available for a limited time. Don't wait. Grab your pair today!
🚚 Shipping: Rest assured, your order will be shipped directly to your doorstep on the official release day. Get ready to rock your new kicks!
💯 Satisfaction Guaranteed 💯
We stand behind the quality of our products, and your satisfaction is our top priority. If you're not completely satisfied with your purchase, we offer a hassle-free return and exchange policy.
📲 Follow us on Instagram [@yourinstagramhandle] for the latest updates, behind-the-scenes sneak peeks, and exclusive offers. Join the hype today!
Don't miss your chance to be a trendsetter. Pre-order your pair now and step into the future of style. ✨ #PreOrderNow #NewSneakerRelease #FashionForward
I think ChatGPT probably wins this one.
While Rytr is one of the cheaper AI content generation tools in the market, it does lack a few of the additional features and qualities that other AI content generation tools provide.
If you’re looking for a similar tool that offers both content and image generation but also allows you to create content for specific marketing platforms, give Hypotenuse.ai a try. It’s also on the cheaper side but offers content generation options for specific platforms, which Rytr does not.
If you are only interested in the text generation aspect of Rytr, Writesonic is a little more expensive, but offers plenty of detailed inputs to ensure the content generated better suits your needs.
Finally, if the image generation aspect of Rytr is why you use the tool, you may want to check out Midjourney. It is far and away the best image-generation tool on the market, but it doesn’t offer a text-based generator.
As you would expect, Originality.ai easily detects that content generated in Rytr is AI-written, as with other leading AI content generation tools.
As the most comprehensive and reliable AI checker on the market today, Originality.ai easily detected that my “Metro Swoosh” landing page copy was generated, which is understandable as the content is rather bland and underwhelming.
That is why it is always important to add your own spin to generated content to ensure it is not deemed as spam content and offers your readers something fun and insightful to read.
As you can tell, Rytr certainly isn’t the most advanced AI content generator available.
But does it have to be?
For those that are new to AI content generation, Rytr keeps things simple, making it easy to practise generating text or imagery and allowing beginners to test out and improve their prompts.
Sure, after a while, many users will outgrow the capabilities of this tool, but at such a low-entry price point, it can be the perfect jumping-off point for those less confident in their skills before migrating across to a more advanced tool, which may seem overwhelming at first.
Rytr is one of the simpler AI content-generating tools on the market, offering a simple-to-use AI generator for copy and images.
It is free to start using Rytr, and you can pay money to increase how many characters and images you can generate per month.
AI content generation is an excellent way to generate foundation content that you can tweak to perfectly suit your brand tone of voice. While many tools may not provide perfect copy every time, they offer a great starting point for companies to work from.