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Readability

6 Ways Improving Readability Benefits SEO

Highly readable content can benefit the audience and improve engagement. Discover six top ways that boosting the readability of your content can benefit your SEO strategy.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Improving readability means making your content easier for a wide range of customers to read, understand, and engage with. 

While addressing the readability of content does not directly correlate to search engine rankings, the factors that make strong content more readable create a better user experience.

When highly readable content benefits the audience and improves engagement, it can be helpful for SEO, especially considering that Google prioritizes people-first content.

Discover six top ways that boosting the readability of your content can benefit your SEO strategy.

Find out how readable your content is. Try the Originality.ai Readability Checker today!

What Is the Correlation Between Readability and SEO?

According to Search Engine Journal, there isn’t a direct correlation between readability scores, such as with the Flesch Reading Ease and search engine rankings in Google. The article notes that in 2018, the Senior Webmaster Trends Analyst at Google stated reading levels are important for the audience, but not a direct focus for SEO. 

Readability is one of the many factors in having high-quality content that engages readers, provides helpful information, and gives insightful analysis.

So, it is an important consideration as you work to create the kind of content that ranks well, which is reliable, informative people-first content.

What is people-first content?

Google defines “helpful, reliable, people-first content,” as information primarily created to benefit people, not boost search engine rankings. 

In other words, the best way to optimize is to help people with the content you create

While this kind of helpful content needs to be comprehensive, insightful, original, and well-produced, it also stands to reason that it should be readable and accessible to the audience. 

Readability Basics and People-First Content

The basic tenets of good readability benefit a reader’s experience by eliminating the factors that make content difficult to understand:

  • Reading level: A grade 6 to 8 reading level meets a wide range of consumers. 
  • Sentence length: Aim for 15 to 20 words maximum, but with varied lengths for interest.
  • Paragraph length: 2 to 3 sentences focused around one idea. 
  • Break up text: Use lists and bullets to break up chunks of text.
  • Use clear, simple language: Avoid jargon and use common words. 
  • Use the active voice: Passive voice is usually wordier than active voice. This makes it more challenging to read.
  • Give signposts: Use strong, clear headings to guide readers.

What precedes these factors in importance is knowing your audience. Then, you can gauge your content’s readability accordingly. 

For instance, if a brand sells electric scooters to teenagers, the best vocabulary and reading level for content will differ from a brand that provides high-tech medical equipment to hospital executives. 

Learn more about writing for readability and discover examples of how readability improves content marketing.

6 Ways Improving Readability Helps SEO

While the relationship between readability and SEO is indirect, addressing readability has positives that can benefit SEO.

1. It makes your content more useful to readers

Increased usefulness is at the heart of people-first content and a significant by-product of readability. 

As content marketers, the primary goal is to attract customers through valuable, relevant, and engaging content. Doing so satisfies readers and raises brand awareness, which can in turn, positively impact search engine rankings.

2. Boosts engagement

When content is highly readable and accessible, readers tend to spend more time with it. High engagement indicates that people are finding your content helpful and valuable (you can measure it with metrics like time on page). These characteristics also signal to search engines that this content benefits its readers. 

3. Increases shareability

When good content is accessible to engage with and enjoy, readers are more likely to share and spread the word about what they found. Content shareability increases visibility and traffic, which, in turn, boosts SEO.

4. Elevates customer satisfaction

Readable content makes it easier for readers to find what they want. 

Whether a customer is seeking information by reading an article or making a buying decision by exploring e-commerce content, providing digestible content that is well-organized and delivered clearly goes a long way toward a happy reader and satisfied customer.

5. Increases authority and backlink opportunities

When readers spend more time with your content and engage with it, the activity can positively impact metrics that encourage other sites to link to it. 

High-quality content with great user experience tends to have lower bounce rates and higher average engagement times. In turn, more sites may link to your content, raising the authority of your site.

6. Readable copy is well-written, which Google prefers

One of Google’s criteria for people-first content is that it is well-written, neat copy that doesn’t appear hastily produced. In fact, Google states that when reviewing content you should ask the question, “Is the content produced well, or does it appear sloppy or hastily produced?

As a content writer, when you take care to ensure your content is highly readable and clearly formatted, you are checking this box for search engines.

Final Thoughts: Successful SEO Is Multi-Faceted 

There is no one easy shortcut to SEO. But if you are producing helpful, authoritative, people-first content that is thorough, well-researched and well-presented, you are on your way to creating messaging that resonates with readers and search engines. Checking readability can only add to the other positive aspects of your content. 

Looking for more information on readability? Check out our top guides:

Originality.ai Writers

Our experienced team of writers at Originality.ai are passionate about creating innovative and compelling content across a range of topics, from grammar guides to readability, content marketing, and more!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

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Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

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Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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