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Fact Checking

How to Identify Fake News as a Web Publisher

Learn how to spot and identify fake news. Plus, get tips for fact-checking and verifying sources so you can publish authentic, factual content.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Disclaimer: This article is for informational purposes only and should not be used in place of legal advice. If your brand has or is experiencing legal issues due to fake news or misinformation, consult a lawyer.

Now, more than ever, fact-checking is increasingly important because fake news is becoming commonplace, and it can be challenging to tell the difference between it and authentic information.

Fake news or misinformation can also have a substantial impact on web publishers and brands. It could result in brand misinformation that lowers credibility, creates a disconnect with readers, and impacts the overall brand image and reputation. 

Let’s take a closer look at how to spot fake news, how to deal with brand misinformation, and what steps to take to avoid it.

What Is Fake News and How Does It Affect Web Publishing?

What is fake news? Fake news is false information (that facts can’t back up), is typically associated with news reports, and may be designed to mislead or misinform an audience. 

The University of Michigan defines fake news as “news stories that are false: the story itself is fabricated, with no verifiable facts, sources or quotes.” 

Examples of fake news can range from made-up stories (presented as fact) to distorted reporting. Fake news can be difficult to identify and can impact news outlets, brands, and web publishers, which is why it’s essential to cultivate excellent media literacy skills. 

It’s also beneficial to use fact-checking tools to highlight information that is potentially factually incorrect and requires further verification. 

In the age of AI, AI can also sometimes result in issues when it produces AI hallucinations or false facts. As a result, when incorporating AI into content, it’s essential to fact-check and review information carefully.

Telltale Fake News Signs to Watch for

How do you identify fake news? There are a few telltale signs to watch for and some steps you can take, including: 

  • Checking the reputation and credibility of the site and domain name (learn more about fact-checking websites). Is it an actual news site, or does it mimic one with very few verifiable news stories? 
  • Who is the author of the piece? What previous work have they done? Fake news is often started and circulated by fake “authors” with surprisingly non-existent contact information. 
  • Are other reputable and trusted news outlets reporting the same story? A lack of coverage from other sources could mean it’s misinformation. 
  • Does the article include primary or official sources or statements? Reputable news outlets will cite their source, even if noting that the source is anonymous. 
  • Is the content designed to appeal to your emotions? Does it read as sensationalist or like clickbait? 

Identifying Fake News Images and Video Created With AI

If you’ve come across a troubling image promoting fake news that you think may be AI-generated, there are a few ways to uncover the truth. 

For all its advances, AI still can’t quite grasp every nuance of art and design. For example, an image may show awkward lighting, people posing in unnatural ways, or even figures with odd features like more than five fingers. 

AI video creation is still rapidly developing. On the positive side, it can boost creativity and improve workflow.

However, if you’re looking to spot fake news videos made with AI, keep an eye out for an unnatural-looking human walk or body language and strange lighting that doesn’t fit with the time of day.

How to Fact-Check Information as a Web Publisher

As a web publisher, verifying the facts before you hit publish is essential. Your readers expect it, and their trust in you is built around it. 

At the same time, verifying facts manually can be a tedious and time-consuming job. Using a fact-checker can help streamline the process.

How to Use a Fact Checker

You already know that fact-checking is important, but how can AI help? 

Originality.ai’s Fact Checker uses an internally built AI to rapidly verify facts and help avoid potential problems like AI hallucinations.

What’s more, Originality.ai’s Automated Fact Checker isn’t limited to events that happened before September 2021, like some AI tools. 

The tool will check for the veracity of a given piece of information and generate a report for each fact that details if it’s potentially true or false, provides context, and links to sources.

For web publishers, an automated, AI-based fact-checker can be a true game-changer. It can help you publish with integrity and take the extra steps needed to review sources so that your users get valuable information they can trust. 

Checking for AI Website Content

Once your automated fact check is complete, it’s also a good idea to scan your website for AI content. 

Scanning a website for AI content using a tool like Originality.ai’s AI Content Website Scanner can identify potential AI content with a high degree of accuracy so that you can take steps to edit or update it accordingly (get further insight into AI detection accuracy).

Reviewing AI content can reduce the risk of AI hallucinations appearing on your website, so you can publish with confidence.

Creating a Content Policy to Guard Against Misinformation

As a web publisher, having a solid content policy can help reduce the risk of misinformation and fake news before it occurs by ensuring that contributors adhere to quality standards. 

Here are a few of the best tips for creating such a policy

  • Set clear editorial standards — Make sure that all sources are properly cited and linked. Create a list of approved sources, and make sure that articles are automatically fact-checked before publication. 
  • Create a detailed editorial policy — Be open and clear about your editorial process (include guidelines around AI use in the writing contract). Develop a clear process for handling corrections and fixing misinformation whenever and wherever you find it.
  • Take advantage of technology — Use fact-checking tools like Originality.ai’s Automated Fact Checker, plagiarism scanner, and AI website scanner to maintain the originality of your content and prevent misinformation from spreading. 
  • Include your team — Include detailed author bios and publish your content policy and editorial standards on your website. Keep your team informed about new trends in fake news and misinformation so that they stay aware. 
  • Join industry networks — Become a part of trusted industry networks, groups or organizations that promote high journalistic and ethical standards. 

Final Thoughts

By following best practices, verifying facts before publication, updating your content policy, and using a fact-checker to optimize your workflow, you can extinguish fake news before it gains a foothold to uphold publishing integrity and build authority as an industry leader.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

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Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

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Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

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This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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