Personalization is one of the most important aspects of an effective content marketing campaign. Without it, brands may struggle to stand out from the crowd, especially given the ever-increasing volume of online content that users can consume.
With rising levels of competition for consumer attention, you need a personalized content marketing approach that speaks to your audience.
Here, we’ll discuss how to use generative AI to personalize content marketing in a simple and effective manner.
Let’s dive right in. Here are four great ways to approach AI-powered personalization in content marketing.
One of the most effective ways to get started with AI personalization in content is by using AI tools to identify your audience.
With just a couple of well-crafted prompts, you can quickly clarify your target audience and create detailed audience personas that help you understand them further.
Example: Let’s say we run a tech brand like Techopedia and want to better understand target audiences.
Prompt (to use in WebPilot, free within ChatGPT): “We run the website Techopedia, and we want to better understand our target audience. Using the information from the URLs below, please help me understand who might be interested in the content we create, including any and all relevant information. [4 Example URLs]”
Immediately, we are given some more detailed information about our audience types:
We can then use that information to dive further, creating detailed audience personas for future campaigns.
Another great way to use generative AI to personalize your content is to help you identify your brand tone of voice. Having this information documented is crucial as it allows you to keep a note of what new writers or members of staff need to quickly get up to speed.
Example prompt (using the same GPT plugin, WebPilot): “We run the website Techopedia, and we want to better understand our brand tone of voice. Using the information from the URLs below, please help me understand the fundamentals of our tone of voice, along with non-negotiables and a checklist for future content to remain in line with this content. [4 Example URLs]”
Just like that, we have some initial ideas for establishing brand voice guidelines to help align content personalization efforts.
Now that we have our audience personas as per the guidance above, we can use that information to tailor content briefs for our audience.
By tailoring content briefs specifically to our personas, we ensure our content is relevant for them — and effectively balances technical discussion with general overviews.
Example: You could use generative AI to create a basic brief for an article on how generative AI works. From there, you can further refine the brief so that it takes into account SEO, brand voice, and content marketing strategy.
The content is pretty standard and basic, which is fine but not personalized for our audience.
So, let’s try it again, but this time, including our audience persona.
By incorporating the audience persona, the focus has gone from ‘fundamentals’ to a ‘deep dive’ as the content is more personalized.
Finally, generative AI can be an excellent tool for brainstorming ideas for content tailored to your audience.
Going back to audience personas, we can quickly produce plenty of article ideas based on requirements and expectations.
Example prompt: “Using the audience personas above, please come up with 10 article ideas for each person and a quick explanation as to why they would like that content.”
Overall, generative AI tools can be incredibly effective as part of a personalized content marketing campaign, mainly due to their ability to create detailed audience personas and article ideas that suit those personas.
However, if you rely on generative AI to write this content, you could also encounter major problems with search engines (such as Google), and your content may get marked as AI spam.
To ensure you and your team are using generative AI effectively and not becoming over-reliant, check out the Originality.ai website scanner. Highlight potential instances of AI content on your website in 1 click.
There are several benefits to using generative AI in content marketing efforts, most notably:
There are several ways to identify your audience using generative AI, but one of the best ways is by using WebPilot, sharing your competitor's content and your own examples, and mapping out audience personas from there.
When it comes to finding the best generative AI tools for brainstorming, the best options are often the free ones, such as ChatGPT and Google Gemini.
Generative AI tools can help brainstorm article ideas based on your audience or competitor content, as well as come up with detailed, SEO-friendly briefs.
