The Most Accurate AI Content Detector
Try Our AI Detector
Content Marketing

AI and SEO — How Does AI Content Affect Search Engine Optimization?

Learn how AI is affecting search engine optimization, including the use of AI content in SEO, AI for keyword research, personalization of search results, and more.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

Whether you are passionate about artificial intelligence (AI) or still unsure — AI is here to stay. 

The rise of AI content has had a notable ripple effect in the world of search engine optimization (SEO). Long gone are the days of keyword stuffing and article spinning. 

Today, SEO is all about quality. Google’s shift to people-first content and EEAT or Experience, Expertise, Authoritativeness, and Trust reflects this. 

But what role does AI play in the world of search engine optimization? 

Artificial intelligence has impacted many of the processes we rely on to optimize pages for search engines. Learn about AI SEO optimization and answer the popular question — Is AI generated content good for SEO?

What Role Does AI Play in SEO? 

AI’s entrance into the world of search engines has been nothing less than a seismic shift. Even if you don’t specifically use AI tools like ChatGPT or Google Gemini, you often see AI at work when you search. 

In fact, a number of things are happening behind the scenes that are giving you the best possible and most relevant results.

Machine learning understands and ranks web pages

According to Semrush, Google’s RankBrain is powered by AI and uses machine learning to better understand the context behind the user’s search

Traditionally, Google and other search engines set up predefined rules to deliver relevant search results. 

For example: if you searched for “best Italian restaurants in New York” the algorithm would:

  • Seek out web pages with that exact phrase in them. 
  • Look for pages that had any combination of those words or phrases
  • Rank pages higher that mentioned those words in that exact order
  • Give bonus points if those words were in heading tags or page titles. 

Additionally, having a high density of keywords also factored into how well your pages ranked. 

These rule-based algorithms didn’t place as high of a value on the quality of the content or the context behind it. That’s where AI stepped in. 

Machine learning analyzes incredible amounts of data to understand what the user actually wants when they’re searching. They may be looking for specific locations, recommendations, or user reviews, that emphasize the value of a specific page or piece of content.

Natural Language Processing (NLP) leads to more accurate results

Let’s apply that traditional rules-based algorithm to another common search type to illustrate how AI works. 

Let’s say it’s the early 2000s (considering Google’s RankBrain was released in 2015) and you search “how to fix a leaking faucet.”

The search engine’s (now outdated) rules only tell it to look for pages that contain the words “fix,” “leaking,” and “faucet.” Instead of getting instructional steps or how-to videos, you could be inundated with plumbing business pages. 

However, with natural language processing or NLP, another type of AI algorithm, the search engine understands the context behind your search based on its training.

Identifying spam

AI algorithms are excellent at picking up patterns. They can recognize constant keyword stuffing, doorways (for example: several lightly modified versions of the same web page that aim to manipulate search rankings), or mass-produced AI content as spam.

Algorithms are also often trained to detect strange traffic patterns and odd user behavior, such as manipulative link schemes like link farms or paid link networks. As AI continues to advance it can learn to stay a step ahead of any emerging tactics designed to try and thwart a search engine’s ranking ability.

Using AI Personalization to Tailor Search Results

AI is about more than just helping search engines rank pages more effectively. It’s also fantastic at tailoring search results based on user data and behavior. 

AI SEO tools can analyze click patterns, search history, location data, device, and time to personalize search results dynamically. 

How does AI personalization tailor SEO results? In practice, it means you may receive an entirely different set of search results for the exact same query as your friend or family member.

Depending on the search engine, the AI algorithms may also use social media activity or account preferences to tailor search results specifically to a user based on things they’ve clicked on or liked previously. 

For SEO professionals, this could lead to several perks such as higher conversion rates, higher engagement, and a better overall user experience. 

How AI Affects Keyword Research and Optimization

With tactics like keyword stuffing relegated to yesteryear, today’s keyword research has taken on an entirely new level of sophistication.

  • Data analysis: AI analyzes huge swaths of data to precisely dial in the best possible keywords, long-tail phrases, and intent behind user searches to give SEO specialists access to invaluable trends, so they can stay ahead of the competition.
  • Contextual view: AI digs into the intent behind search queries, for a more well-rounded view of user searches beyond a list of keywords.
  • Predictive insights: One of the best reasons to leverage AI stems from its ability to use past and current data to predict future trends. This predictive analysis helps businesses adapt with an eye on future SEO trends.

Is AI Content Good For SEO?

AI search engine optimization is a smart strategy with a variety of benefits — if you stay compliant with Google’s helpful content guidelines.

Some beneficial ways to use AI for SEO include:

  • Creating content briefs with keyword ideas, that you then build out with original human-written copy to offer value to your audience.
  • Using AI as an assistant to streamline optimization research, instead of relying solely on AI to create the entire draft of SEO content.

Then, seek out content experts who can go further in-depth on your researched topics to share their knowledge and experience.

To get the full picture of how AI impacts SEO, go beyond asking, “is AI generated content good for SEO?” and factor in the potential issues of AI text.

  • AI generators often ‘skim the surface’ of a topic, which removes the opportunity to infuse content with your unique expertise.
  • AI can hallucinate or make up “facts” out of nowhere, resulting in misinformation.
  • There may be inherent biases based on the AI model’s training material.

Although AI is good for content ideation, when using AI to write copy, it’s best to review it further. Use an AI detector to highlight AI text. Then fact-check and edit articles, so they provide the helpful and valuable information that Google — and your audience are looking for.

Final Thoughts on AI and SEO

The best way to leverage AI for SEO is to use AI as a tool to do what it’s best at — crunching huge amounts of data in record time. 

AI SEO tools are great for keyword research, coming up with suggestions for further optimization, and researching SEO trends. However, both readers and Google place high value on original and authentic content. So, when it comes to AI and SEO, AI is best as an assistant.

Interested in learning just how much AI content is currently on your website? Use the Originality.ai Site Scan to highlight potential instances of AI text to review and optimize.

Then, try Originality.ai’s Readability Checker to improve the readability of your page, or check out the Content Optimizer Tool to take your SEO to the next level.

Sherice Jacob

Sherice Jacob is a seasoned copywriter and content professional fluent in English, Spanish, and Catalan, with over 25 years of experience crafting high-converting copy. Passionate about AI, she enjoys exploring the new innovations and possibilities it brings to the world of content creation.

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

View All Press
Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

More From The Blog

Al Content Detector & Plagiarism Checker for Marketers and Writers

Use our leading tools to ensure you can hit publish with integrity!