Bye-bye Bard, hello Gemini.
When AI first hit the mainstream, many people were concerned at the fact that Google seemed slightly behind the competition, as they were slower to react than companies like Microsoft, and the original tool, Bard, was inconsistent at best.
However, since then, they have been playing catch up, rebranding the tool, and bringing it to the forefront of the AI conversation.
In this review, we will look at the following:
Overall, Google's AI tool is certainly one that rivals other similar ones, such as GPT 4, Claude AI, and so on. When it was originally launched as Google Bard, results tended to be mixed, and Google was often criticized for being behind the eight ball compared to its competitors.
However, since its rebrand, it's safe to say that Google's AI is a big deal and one you should check out.
When it came to writing this Google Gemini review, we undertook detailed first-hand usage of the platform to offer you an open, honest, and transparent insight into the pros and cons of the tool.
We always provide our readers with a completely impartial and balanced opinion of every tool, which is based on our own experiences while using it.
Google Gemini is a very powerful tool, but it isn't packed with features and templates, which can often act as guides for people who are less experienced at prompt engineering.
As a result, the tool is probably best for someone who is confident in prompting AI tools. However, given the fact that the base version is free, you can also use it to get better at these skills and become more confident in your AI use.
To get the most out of Google Gemini, it's important to provide as much detail as possible to ensure that the first version of what is produced meets your requirements.
For example, if you wanted an article outline generated regarding sustainable fashion, if you don't explain that it should come from your brand's tone of voice and that it should include your products, you will end up with something really basic and probably unusable.
Given the broad and open nature of the platform, you can create almost anything using Google Gemini. With the right prompts, you can use it to support long-form content, social media captions, video scripts, and so much more.
As we have touched on, there are no specific features within Google Gemini other than the AI chatbot itself.
Here, with the right prompts, you can create any form of content. Let's put it to the test by asking it to generate a series of cold emails promoting our new energy drink to potential influencers who might want to promote it.
Here is our prompt:
"Please draft three consecutive emails that our brand "Drunk on Energy" can send out, asking influencers to promote our content.
Please mention why we love their content, why we think our collaboration would be great for both of us and that we can discuss money, etc, if they're interested.
Email one is a warm welcome, email two is a follow-up, and email three is a final chance message."
Well structured, stuck to all of the prompt requirements, and left plenty of space for personalization and uniqueness, which we can add before sending.
As you can probably tell from this review, Google Gemini is a very similar AI tool to other free tools, including ChatGPT or Claude AI.
However, if you wanted a paid platform that offers more tools and templates, you might want to consider tools like Hypotenuse AI, Neuraltext, or Simplified AI.
The reason I say these three is the wide variety of tools they have on offer, including image generation capabilities.
As you can see, when we run our three email sequences through Originality's detection software, it is immediately flagged as 100% AI-generated.
Overall, the Google Gemini app is extremely powerful and an excellent rival to ChatGPT. The fact that it is a Google product is immensely beneficial, as it easily integrates with Google Cloud features you are probably already using.
However, as our detector tool shows, that doesn't mean you are exempt from the need to add your own personal edits to anything you generate. This will ensure your content is personalized, helping it resonate better with your audience, rank well on social media, and other benefits.
As Gemini is a Google app, it should come as no surprise that both the free and the paid version are extremely safe and secure. Google is renowned for being one of the safest businesses, with millions of Google Search and Google Drive daily users.
The basic version of the Gemini app is completely free, but the Gemini Pro version (formally known as Gemini Ultra) does incur a monthly fee.
Both AI chatbots are extremely similar, with minimal features and tools. They also offer very similar support and options. The only significant difference is the parent company, as Google owns Gemini, and Open AI owns ChatGPT.