AI Writing
8 Top AI Content Marketing Tools You Should Use in 2024
The evolution of AI is streamlining marketing by boosting efficiency and productivity. Review some of the most effective AI tools to consider for your marketing efforts.
The world of content marketing continues to rapidly evolve and change.
First, it saw the evolution of the internet and the advancements of digital marketing efforts, such as email, PPC, and SEO.
Then, it was the rise of influencer marketing, offering new channels for brands to reach their target audience.
Now, the evolution of AI is allowing marketing teams to become more efficient and productive. However, it’s tricky to know which AI tools are the most effective.
Review some of the most effective AI tools to consider for your marketing efforts. Find tools to improve your content creation process and the output you publish.
Now more than ever, the main focus of marketing is on data.
Whether it’s gathering insights into competitors, diving deeper into market trends, or tracking what customers and leads are saying about your brand, there's a ton of information out there.
However, collating such information, turning it into effective content marketing campaigns, and doing so at an efficient pace can all be extremely tricky.
AI tools significantly simplify this process.
That doesn't mean replacing writing experts with bland, uninspired ChatGPT content. What it does mean is improving productivity, creating detailed and quality content briefs, and simplifying the entire content creation process.
With that in mind, let's take a look at some of the best AI marketing tools you should consider for your content marketing efforts.
Note: This article was first published in August 2024, pricing for the AI content marketing tools listed may change. Visit company websites for the latest pricing information.
Price: Pay As You Go ($30 for 3000 credits), Pro (starting at $12.45 per month), or Enterprise (starting at $136.58 per month). Learn more about Originality.ai pricing.
Link: https://originality.ai/
How it made this list: The most reliable AI content detection software available.
Originality.ai is a top choice for content marketers and web publishers looking to publish unique and authentic content! The Originality.ai AI content detector is a leader in AI detection, providing users with the most accurate AI detection tool on the market.
It's a fantastic tool for checking AI writing to create transparency with your publishing and editorial team.
Learn more about the efficacy of AI detection software in our AI Content Detector Accuracy Review. Then, check out a round-up of third-party academic and research studies in our Meta-Analysis of AI Detection Accuracy Studies.
Price: Starting at $69 per month
Link: https://surferseo.com/
How it made this list: A brilliant SEO writing tool that offers detailed outlines and keyword suggestions based on current SERP results.
SurferSEO is widely regarded as one of the most effective content optimization tools. It uses artificial intelligence to provide you with the information you need to create content that is likely to rank well in search engines.
By inputting your keyword phrase, SurferSEO scrapes the top results in Google for that phrase, identifying how long your article should be and which additional keywords to add among other SEO best practices.
However, the Surfer AI option (where you can pay for the content to be written for you) is costly for what you get.
Further, Google has shown that it is clamping down on AI-generated content. So, by generating content you could risk harming SEO efforts, rather than improving them.
Price: Starting at $10 per month
Link: https://www.midjourney.com/home
How it made this list: A great AI image generation tool for blog thumbnails and other simple imagery.
Midjourney is a very effective AI image generator and provides excellent results based on simple prompts.
Whether you need realistic imagery or a specific style, Midjourney can be very effective, especially for blog thumbnails. You also have the ability to amend specific elements of the content, allowing for more editing opportunities than other AI image generators.
Price: Free plan or paid starting at $10 per month
Link: https://www.notion.so/product
How it made this list: An excellent AI tool for organization and productivity.
Notion has been one of the most popular productivity platforms for some time now, and that popularity only increased when they introduced Notion AI.
With this new feature, you can ask Notion AI questions about your Notion workplace, and the tool will automatically provide you with the answers. It's like having a digital assistant working with you on the project management software.
Price: Scalable depending on needs
Link: https://zapier.com/
How it made this list: A well-rounded tool that allows you to automate simple manual processes to save time and increase productivity.
At first glance, it can be a little confusing to understand what Zapier offers. However, once you start researching, this tool is fantastic for creating connections and automating processes between thousands of systems, which can rapidly improve efficiency.
By connecting automated systems, you can save a ton of time and effort on repetitive tasks, and you don't need any specific coding experience to do so, thanks to Zapier's artificial intelligence.
Price: Free plan or paid starting at $12 per month
Link: https://www.grammarly.com/
How it made this list: The go-to tool for self-editing and spell-checking.
Grammarly has become a go-to tool for marketers across the world by analyzing content and identifying improvements.
For those working with short deadlines or in small teams, it's a fantastic tool to ensure content has a second pair of eyes on it before it gets published.
Just be careful how much you rely on Grammarly AI rephrasing suggestions. The more you do, the more your content could be flagged as AI-generated.
Learn more about Grammarly and AI detection. Then, if you incorporate Grammarly into your writing check out Originality.ai’s Lite 1.0.0 model, which allows for light AI editing.
Price: Free plan or paid starting at $19 per month
Link: https://www.browse.ai/
How it made this list: A strong option for scraping specific websites.
From time to time, you may spot a competitor rising through the rankings on Google or gaining more traction across websites.
Sometimes, it’s clear to see why. Others, it can leave you scratching your head, wondering how on earth they are seeing such marketing success.
With Browse AI, you can quickly train their tool to source data on competitors and assess what is working and what isn't across their site.
This data can then influence your marketing efforts. You can use the insights to avoid direct competition or alternatively, provide a better version of what is already working well for your competition.
Price: Starting at $158 per month
Link: https://influencity.com/
How it made this list: A go-to tool for influencer outreach and discovery.
Influencer marketing has rocketed to the forefront of most content marketing strategies.
As a result, influencers are more in demand than ever before, constantly receiving requests for product reviews and producing sponsored content.
Influencity acts as the middleman, using its AI to help you find the best influencers for your brand, assess key criteria, and create working contracts that suit both sides.
Overall, there are plenty of AI marketing tools that you can implement to start improving your content marketing efforts.
Once you start to see AI tools as assistants rather than replacements, marketing teams can begin to truly reap the benefits, achieving better search engine optimization, more engaging social media posts, and many other successes.
AI content marketing tools can help you improve SEO, create more engaging content, and save time by automating tasks.
There are many different AI content marketing tools available, including SEO writing tools, AI image generators, content organization tools, and influencer marketing platforms.
The cost of AI content marketing tools varies depending on the tool and the features you need. Some tools are free, while others have paid plans.