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AI-Generated Website Design vs. AI-Content: What’s the Difference?

Struggling to tell AI website design apart from AI content? This article breaks down the key differences and how to leverage both for maximum impact.

Trusted By Industry Leaders
Trusted By Industry Leaders

Introduction

Our text compare tool is a fantastic, lightweight tool that provides plagiarism checks between two documents. Whether you are a student, blogger or publisher, this tool offers a great solution to detect and compare similarities between any two pieces of text. In this article, I will discuss the different ways to use the tool, the primary features of the tool and who this tool is for. There is an FAQ at the bottom if you run into any issues when trying to use the tool.

What makes Originality.ai’s text comparison tool stand out?

Keyword density helper – This tool comes with a built-in keyword density helper in some ways similar to the likes of SurferSEO or MarketMuse the difference being, ours is free! This feature shows the user the frequency of single or two word keywords in a document, meaning you can easily compare an article you have written against a competitor to see the major differences in keyword densities. This is especially useful for SEO’s who are looking to optimize their blog content for search engines and improve the blog’s visibility.

Ways to compare

File compare – Text comparison between files is a breeze with our tool. Simply select the files you would like to compare, hit “Upload” and our tool will automatically insert the content into the text area, then simply hit “Compare” and let our tool show you where the differences in the text are. By uploading a file, you can still check the keyword density in your content.

URL compare

Comparing text between URLs is effortless with our tool. Simply paste the URL you would like to get the content from (in our example we use a fantastic blog post by Sherice Jacob found here) hit “Submit URL” and our tool will automatically retrieve the contents of the page and paste it into the text area, then simply click “Compare” and let our tool highlight the difference between the URLs. This feature is especially useful for checking keyword density between pages!

Simple text compare

You can also easily compare text by copying and pasting it into each field, as demonstrated below.

Features of Originality.ai’s Text Compare Tool

Ease of use

Our text compare tool is created with the user in mind, it is designed to be accessible to everyone. Our tool allows users to upload files or enter a URL to extract text, this along with the lightweight design ensures a seamless experience. The interface is simple and straightforward, making it easy for users to compare text and detect the diff.

Multiple text file format support

Our tool provides support for a variety of different text files and microsoft word formats including pdf file, .docx, .odt, .doc, and .txt, giving users the ability to compare text from different sources with ease. This makes it a great solution for students, bloggers, and publishers who are looking for file comparison in different formats.

Protects intellectual property

Our text comparison tool helps you protect your intellectual property and helps prevent plagiarism. This tool provides an accurate comparison of texts, making it easy to ensure that your work is original and not copied from other sources. Our tool is a valuable resource for anyone looking to maintain the originality of their content.

User Data Privacy

Our text compare tool is secure and protects user data privacy. No data is ever saved to the tool, the users’ text is only scanned and pasted into the tool’s text area. This makes certain that users can use our tool with confidence, knowing their data is safe and secure.

Compatibility

Our text comparison tool is designed to work seamlessly across all size devices, ensuring maximum compatibility no matter your screen size. Whether you are using a large desktop monitor, a small laptop, a tablet or a smartphone, this tool adjusts to your screen size. This means that users can compare texts and detect the diff anywhere without the need for specialized hardware or software. This level of accessibility makes it an ideal solution for students or bloggers who value the originality of their work and need to compare text online anywhere at any time.

The AI train shows no sign of slowing down any time soon, with brands slipping the phrase artificial intelligence into any and all of their marketing (even when it isn't technically the case).

As a result, it can be hard to get a grip on the actual use cases for AI, and how it improves productivity and output.

Two of the most effective ways are AI-generated website design and AI writing or content, but these terms are often mixed up. Discover the key differences between AI-generated website design and AI content.

Short on time? Here are the key takeaways

  • AI website design builds your site's look and feel, and AI content generation fills it with text and media.
  • Both AI tools save time and money but require human oversight for the best results.
  • The drawbacks are that AI website design can limit creative freedom while relying too heavily on AI content risks sounding generic and attracting Google penalties.

What Is AI-Generated Website Design?

The term AI-generated website design refers to using artificial intelligence to create website layouts and functionalities.

AI website builders allow users to create websites with little to no coding experience simply by answering a few questions, clicking and dragging a few boxes, and inputting information.

The benefits

Saves time

Typing a few detailed prompts and clicking a couple of buttons is a much quicker way to create a website than coding it from scratch, which is a crucial benefit of opting for an AI-generated website design.

Saves money

AI-generated websites are also significantly cheaper, as a good web designer can come with a large fee. An experienced website designer is worth their value, however, for small businesses and those who just need a brief portfolio website, AI-generated websites can be very attractive simply due to price.

Provides an online presence

Finally, having a website is essential for any business to begin growing its online presence, and an AI-generated website can help people do that, regardless of their technical expertise.

The drawbacks

Limited design elements

As you can imagine, when templates are involved, you are somewhat restricted when using an AI-generated website design. However, the right web designer can help remove many of those limitations.

Long-term scalability issues

While AI-generated websites can work in the short term, if your business begins to expand and offer new services, it can be tricky to keep up when confined to templates and cookie-cutter designs.

What Is AI-Generated Content?

As we've touched on many times, AI-generated content is any content that you create with an AI tool, most commonly ChatGPT or Gemini.

It’s possible to create AI-generated content from a simple prompt or in the form of article rewrites. AI content can be incredibly beneficial but it also has a few drawbacks.

The benefits

Saves time

Using AI-powered tools for content creation can greatly speed up your processes. For instance, it’s useful for drafting content briefs, which allows you to focus on other important tasks for your job.

Say goodbye to writer's block holding you back and slowing you down. With the right prompts, AI content tools can easily fill in the gaps and keep you pushing forward.

Simplifies complex content

AI generative tools can also be fantastic for simplifying complex content, allowing you to turn detailed studies into digestible content for a different audience, for example.

However, if you are using it to draft content, it’s important to maintain transparency with your audience.

Great for learning and research

Artificial intelligence tools like ChatGPT can also be fantastic for learning more about a subject and acting as a marketing assistant while you research and plan new content ideas.

The drawbacks

Content sounds too 'samey'

If you’ve used AI tools, you’ll know just how similar content can begin to sound after a while. If anything, it feels as though AI tools tend to get progressively worse, prompting OpenAI and other industry leaders to implement major updates.

This same-sounding content can lead to your output becoming boring or too similar for your audience.

It can prompt a decline in search traffic

Google is taking a major stance on websites with too much AI-generated content, with many seeing significant traffic declines after the big update in May.

Therefore, it's important to use AI tools sparingly within your content creation process while still focusing on your human expertise and writing.

Misinformation and hallucination

ChatGPT and other AI content-creation tools are also well-known for generating false facts or AI hallucinations and making things up. The problem is when you're using them frequently, these errors become quite hard to spot and could slip through your checks. 

If you do use AI to create content, remember to carefully review facts and use a fact-checker.

The Differences Between AI-Generated Website Design and AI-Generated Content

What it creates

  • AI Website Design: Focuses on the visual aspects of your website, like layouts, color schemes, and image placement. Think of it as the blueprint for your online space.
  • AI-Generated Content: Creates the information that fills your website. This can be text, images or even videos.

Level of control

  • AI Website Design: Often uses pre-designed templates with some room for customization. You can't have complete creative freedom from scratch. Imagine the many themes available on a website like WordPress.
  • AI-Generated Content: Offers more control over the specifics. You can set parameters for the AI to generate content that aligns with your brand voice and target audience, although the content often sounds very 'samey' regardless of the depth of your prompting.

Technical requirements

  • AI Website Design: Many AI website builders are user-friendly and require minimal coding knowledge. Squarespace, for example, allows you to drag text boxes, images, and other elements onto your site, using a grid style to code your requirements in the background.
  • AI-Generated Content: Can be used with varying technical skills. Depending on your requirements, you typically don’t need specific training to start using AI-generated content.

Human involvement

  • AI Website Design: While AI suggests layouts, a human designer can refine them for a better user experience and ensure they align with your brand identity. For example, you could create your template on WordPress or Squarespace to speed up the process and then ask an experienced website designer to tidy everything up and make it look professional.
  • AI-Generated Content: AI content often needs human editing for accuracy and clarity to ensure it reflects your brand's voice and message. Without human involvement, your content can sound bland and if it doesn’t comply with Google’s spam policies, it could have a negative impact on rankings.

Final Thoughts

AI-generated website designs and AI-generated content differ, but both are incredibly effective when used sparingly and with the support of human expertise.

If you want to ensure that your website does not contain too much AI content and risk getting marked down by Google, check out the Originality.ai website scanner to highlight potential instances of AI content on your web pages.

Frequently Asked Questions About AI Tools and Natural Language Processing

Will AI tools take my job?

While AI can automate some tasks, it's more likely to change the way we work than eliminate jobs entirely. For example, new skills are evolving to collaborate and streamline workflows with AI tools.

Are AI tools safe?

Like any powerful technology, AI needs to be used responsibly. Biases in training data can lead to unfair outcomes, and security is an ongoing concern.

Graeme Whiles

My name is Graeme, a passionate writer with a strong Content Marketing background. Over the last seven years, I have developed an extensive portfolio of SEO Content writing, helping various brands improve their organic traffic, customer experience, and, ultimately, profits!

Frequently Asked Questions

Do I have to fill out the entire form?

No, that’s one of the benefits, only fill out the areas which you think will be relevant to the prompts you require.

Why is the English so poor for some prompts?

When making the tool we had to make each prompt as general as possible to be able to include every kind of input. Not to worry though ChatGPT is smart and will still understand the prompt.

In The Press

Originality.ai has been featured for its accurate ability to detect GPT-3, Chat GPT and GPT-4 generated content. See some of the coverage below…

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Featured by Leading Publications

Originality.ai did a fantastic job on all three prompts, precisely detecting them as AI-written. Additionally, after I checked with actual human-written textual content, it did determine it as 100% human-generated, which is important.

Vahan Petrosyan

searchenginejournal.com

I use this tool most frequently to check for AI content personally. My most frequent use-case is checking content submitted by freelance writers we work with for AI and plagiarism.

Tom Demers

searchengineland.com

After extensive research and testing, we determined Originality.ai to be the most accurate technology.

Rock Content Team

rockcontent.com

Jon Gillham, Founder of Originality.ai came up with a tool to detect whether the content is written by humans or AI tools. It’s built on such technology that can specifically detect content by ChatGPT-3 — by giving you a spam score of 0-100, with an accuracy of 94%.

Felix Rose-Collins

ranktracker.com

ChatGPT lacks empathy and originality. It’s also recognized as AI-generated content most of the time by plagiarism and AI detectors like Originality.ai

Ashley Stahl

forbes.com

Originality.ai Do give them a shot! 

Sri Krishna

venturebeat.com

For web publishers, Originality.ai will enable you to scan your content seamlessly, see who has checked it previously, and detect if an AI-powered tool was implored.

Industry Trends

analyticsinsight.net

Frequently Asked Questions

Why is it important to check for plagiarism?

Tools for conducting a plagiarism check between two documents online are important as it helps to ensure the originality and authenticity of written work. Plagiarism undermines the value of professional and educational institutions, as well as the integrity of the authors who write articles. By checking for plagiarism, you can ensure the work that you produce is original or properly attributed to the original author. This helps prevent the distribution of copied and misrepresented information.

What is Text Comparison?

Text comparison is the process of taking two or more pieces of text and comparing them to see if there are any similarities, differences and/or plagiarism. The objective of a text comparison is to see if one of the texts has been copied or paraphrased from another text. This text compare tool for plagiarism check between two documents has been built to help you streamline that process by finding the discrepancies with ease.

How do Text Comparison Tools Work?

Text comparison tools work by analyzing and comparing the contents of two or more text documents to find similarities and differences between them. This is typically done by breaking the texts down into smaller units such as sentences or phrases, and then calculating a similarity score based on the number of identical or nearly identical units. The comparison may be based on the exact wording of the text, or it may take into account synonyms and other variations in language. The results of the comparison are usually presented in the form of a report or visual representation, highlighting the similarities and differences between the texts.

String comparison is a fundamental operation in text comparison tools that involves comparing two sequences of characters to determine if they are identical or not. This comparison can be done at the character level or at a higher level, such as the word or sentence level.

The most basic form of string comparison is the equality test, where the two strings are compared character by character and a Boolean result indicating whether they are equal or not is returned. More sophisticated string comparison algorithms use heuristics and statistical models to determine the similarity between two strings, even if they are not exactly the same. These algorithms often use techniques such as edit distance, which measures the minimum number of operations (such as insertions, deletions, and substitutions) required to transform one string into another.

Another common technique for string comparison is n-gram analysis, where the strings are divided into overlapping sequences of characters (n-grams) and the frequency of each n-gram is compared between the two strings. This allows for a more nuanced comparison that takes into account partial similarities, rather than just exact matches.

String comparison is a crucial component of text comparison tools, as it forms the basis for determining the similarities and differences between texts. The results of the string comparison can then be used to generate a report or visual representation of the similarities and differences between the texts.

What is Syntax Highlighting?

Syntax highlighting is a feature of text editors and integrated development environments (IDEs) that helps to visually distinguish different elements of a code or markup language. It does this by coloring different elements of the code, such as keywords, variables, functions, and operators, based on a predefined set of rules.

The purpose of syntax highlighting is to make the code easier to read and understand, by drawing attention to the different elements and their structure. For example, keywords may be colored in a different hue to emphasize their importance, while comments or strings may be colored differently to distinguish them from the code itself. This helps to make the code more readable, reducing the cognitive load of the reader and making it easier to identify potential syntax errors.

How Can I Conduct a Plagiarism Check between Two Documents Online?

With our tool it’s easy, just enter or upload some text, click on the button “Compare text” and the tool will automatically display the diff between the two texts.

What Are the Benefits of Using a Text Compare Tool?

Using text comparison tools is much easier, more efficient, and more reliable than proofreading a piece of text by hand. Eliminate the risk of human error by using a tool to detect and display the text difference within seconds.

What Files Can You Inspect with This Text Compare Tool?

We have support for the file extensions .pdf, .docx, .odt, .doc and .txt. You can also enter your text or copy and paste text to compare.

Will My Data Be Shared?

There is never any data saved by the tool, when you hit “Upload” we are just scanning the text and pasting it into our text area so with our text compare tool, no data ever enters our servers.

Software License Agreement

Copyright © 2023, Originality.ai

All rights reserved.

Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:

  1. Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.

  1. Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.

THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS “AS IS” AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT HOLDER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.

Will My Data Be Shared?

This table below shows a heat map of features on other sites compared to ours as you can see we almost have greens across the board!

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