As the competition for creating high-quality content that stands out on Google intensifies, businesses seek more efficient ways to produce engaging material while improving their SEO.
One of these solutions is AI-generated content, a technology gaining traction in 2023. In this article, we’ll discuss the advantages and disadvantages of using artificial intelligence to create marketing materials quickly.
Let’s take a look at some of the advantages that AI-generated content can bring to the table:
Artificial intelligence (AI) text generators can provide instant copy full of useful insights, although it will still require some adjustments or modifications from a Content Writer. This eliminates the need for researching and brainstorming, as you only have to give the AI generator a topic.
The generated material provides a great starting point for blog articles or posts, giving users an edge in their content creation process. Still, human involvement is essential to ensure accuracy and add creativity and tone. A Content Writer should always take over after the AI generator has given its initial output.
Hiring quality content writers may cost hundreds of dollars per project, depending on the length, number, and technical knowledge required.
Although this could be money well spent for top-notch researched material, artificial intelligence writing tools offer an alternative that could be more suitable for simpler content requests.
Many AI writing programs are free or charge a monthly subscription fee in the range of $100 for tens of thousands of words produced. This proves to be a more cost-effective solution compared to hiring human writers.
Compared to the work and detail a human writer could provide, AI-generated will give you 10x the work for a fraction of the cost.
AI-generated content can be a major asset in the search engine optimization (SEO) game. The software is designed to pull from popular and SEO-optimized sources to create content tailored to your desired topic.
This is especially helpful if you need more knowledge or experience writing about certain keywords or how to structure a page for optimum SEO performance. AI-generated content may prove more beneficial for simpler pieces, such as blog posts, rather than articles requiring expertise and authority.
For example, Jasper, an AI-generated content platform, can integrate SurferSEO, a technical SEO tool that helps to analyze content and offer optimization advice. This can help make your AI-generated content more effective in the eyes of search engines like Google.
In addition, AI-powered content platforms are usually integrated with prominent tools such as Yoas SEO which monitor the quality of your posts and suggest improvements so you can increase your chances of ranking higher on search engine results pages (SERPs).
Even with ChatGPT, you can enter a prompt and tell your AI to generate content based on keywords you want to target. The AI will then analyze the keyword to create SEO-friendly content from scratch.
AI-generated content can help you overcome writer’s block and create more content in less time. The software is designed to pull from sources like articles, books, or conversations to generate fresh ideas for your writing. This is especially helpful if you need help with a particular topic or are just feeling overwhelmed by the amount of content you need to write.
Sometimes, even thinking of a topic can be difficult. AI-powered content platforms like ChatGPT can help you develop ideas in a fraction of the time it would take to brainstorm yourself. The platform will analyze your prompt and suggest related topics that suit your purpose.
Now let’s look at some disadvantages of AI-generated content:
Artificial intelligence has the capability to produce impressive results when it comes to the quantity and accuracy of information. Still, it often lacks a certain degree of emotion or understanding of human behavior.
Algorithms can be programmed to calculate numbers and facts accurately. They tend to lack the ability to read between the lines and assemble pieces that require understanding human behavior.
While AI can provide us with accurate data, it cannot provide results with any sort of gray area – it’s either right or wrong in its view.
AI-generated content can often be very similar to existing content on the web, leading to a high risk of plagiarism. AI algorithms are designed to “learn” from existing data and replicate it as closely as possible, which means that if you use AI-generated content, you risk being accused of plagiarism.
This is because AI-generated content may only sometimes be original or unique enough to pass copyright tests.
Artificial intelligence has a limited understanding of language and its nuances. It can need help with more complex writing tasks, such as crafting persuasive or creative pieces. AI content is great for providing factual information, but it needs refinement to effectively communicate ideas in a more complex way.
You will notice a similar format and sentence construction when reading AI-generated content. This means that the same sentence structure may be used in multiple pieces, leading to a lack of variety and boredom for readers.
Even a non-tech-savvy person can easily spot AI-generated content due to its lack of variety.
Using words like “therefore” and “however” multiple times in AI-generated content can be a dead giveaway.
Although the Google Search liaison publicly said that the search engine giant does not penalize AI-generated content, using AI-generated content on your website is still risky.
Given that AI content tends to be redundant and learns from existing content, Google can penalize your website for lack of authenticity.
This goes back to their E-A-T algorithm, which stands for Expertise, Authoritativeness, and Trustworthiness.
AI-generated content can be a great asset for businesses looking to quickly and easily create content without breaking the bank. However, there are many cons to using it, including plagiarism problems, limited language capabilities, and even Google frowning upon it.
To ensure AI-generated content is beneficial for your website’s SEO ranking, you need to ensure that it is unique and error-free. You can use AI-content detectors to check for plagiarism and see how much of the content can be read as AI-generated.
Combine this tool with a human touch so that Google’s algorithm will recognize your website as an expert. Also, consider using AI-generated content only for simpler tasks such as blog posts or general information articles, leaving more complex writing projects to human writers.
