Content Marketing
How to Leverage Generative AI for Product Descriptions
Learn how to effectively leverage AI for product descriptions while continuing to produce quality content that ranks well on search engines like Google.
When people think of generative AI, there is a range of ways it can help improve article writing efforts and boost productivity. At the same time, it can pose issues. It could generate dull or repetitive content or result in Google penalties (if it doesn’t comply with Google spam policies).
But what about using generative AI for product descriptions? Learn how to effectively leverage AI for product descriptions while continuing to produce quality content that Google loves.
First, let’s start by defining the term generative AI. Generative AI describes AI models that help users create new text (AI writers), imagery (AI art generators), or sound content (AI audio generators) using learning patterns from existing data.
AI tools are trained on massive datasets to generate relevant and useful outputs.
When applied effectively, generative AI tools like ChatGPT help users develop creative outputs, improving productivity and efficiency.
How can generative AI help you create the best product descriptions? Ones that will get your potential customers excited about the products and motivate them to purchase?
Here are some of the key ways to incorporate generative AI effectively without relying on it too much.
One of the most effective ways to use any generative AI tool is for content brainstorming. Whether it be a new snappy headline, a great product introduction, or even a product name, AI tools can be brilliant for helping you come up with ideas.
Rather than working alone, it can feel like you are getting ideas from ten different colleagues at once, bouncing ideas around until the right one sticks.
Take the Originality.ai Product Name Generator, for example. It’s a free tool which allows you to input a description of your product. Then, it provides three different product name ideas. Don’t like the results? The tool is free to use so you can simply modify your prompt and try again.
Generative AI can also be a fantastic tool for offering detailed structural guidance and helping to identify key talking points for your description.
Example: Here is a basic prompt that you could use in a tool like ChatGPT to understand what to include in a computer monitor product description:
Prompt: “I'm adding a new product to my website and need to write a product description. The product is a computer monitor that focuses on high-quality visuals for gamers. What structure should this description take, based on what is ranking well in Google, and what aspects should I include within each section?”
ChatGPT immediately provides a detailed structure to follow, allowing you to write a product description that covers all the necessary bases so that users will find it informative and motivate them to purchase.
After all, if key information isn’t included, it could hamper consumer trust and result in lost sales.
After this response, you could take it one step further, asking ChatGPT if there is anything else to include.
Additional Prompt: “Thanks for the outline. Please also provide 5-10 short bullet points of other things we might want to include in our description.”
You can continue this process until you have everything to create the perfect description.
Lastly, generative AI tools are absolutely fantastic for identifying customer pain points. After all, a great product description shows users how they can solve their issues with your product.
Example: Head to the WebPilot plugin and use a prompt like this:
“I'm adding a new product to my website and need to write a product description. The product is a computer monitor that focuses on high-quality visuals for gamers. Using these examples, what are some of the most common issues users seem to have that they want to solve with a product like this URLs to use: [URL 1, URL 2, URL 3].”
Over-reliance on generative AI can end up being more harmful than helpful. If you mass-produce AI content that doesn’t provide value to users, and it’s detected as AI content spam by Google, then rankings (and traffic) could plummet.
While there are tools that claim to bypass AI detectors, they are often ineffective. Review our guide with a round-up of tools for more insight on the results of AI humanizers with individual tools.
There are many ways that generative AI can aid you with your product description efforts, such as with our Product Name Generator.
However, it’s essential not to overly rely on AI for content creation. It’s important to continue adding your own personal touch and original, human perspective to anything you produce.
Interested in reviewing the presence of AI content on your website? Check out the Originality.ai AI Website Scanner.
Generative AI is brilliant for automating the creation and brainstorming process, allowing you to focus on the important aspects of your product descriptions and ensure they are of the highest possible quality.
To get the best results with your chosen generative AI tool, use it for brainstorming, structuring support, and identifying key talking points.
Yes, generative AI can help you identify keyword phrases that you should include in your description to improve search engine visibility. Learn more about AI and SEO.
To ensure your brand maintains authenticity, you must not rely on it too heavily. Human writing ensures you maintain your brand’s unique voice, allowing you to connect with your audience.
